The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
How Transparency, Pricing & AI Are Changing Landscape Sales
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What happens when your customers research your company, study your pricing, and compare your proposal with competitors before you even get a chance to sell them? According to Chuck Harkins, Director of Sales at Miller Landscape & Outdoor Living, that’s already happening—and landscape companies need to adapt.
In this episode of The Landscaper’s Guide, Jack Jostes sits down with Chuck to talk about how Miller Landscape uses transparent pricing, video, marketing, sales metrics, and even AI to make the sales process easier. Chuck also shares how his role has evolved since joining Miller in 2009, why teamwork matters in sales leadership, and why today’s landscape companies can’t rely on old-school “belly-to-belly” selling alone.
You’ll Learn:
- Why publishing pricing can make landscape sales conversations easier
- How educated prospects can reach realistic budgets faster
- Why transparency builds trust with residential and commercial buyers
- How AI may change the way customers compare landscape proposals
- Why marketing, sales metrics, and teamwork must work together
Connect With Today’s Guest
🌳 Miller Landscape & Outdoor Living: https://millerlandscape.com/
👤 Connect with Chuck Harkins: https://www.linkedin.com/in/chuck-harkins-19835263/
🏢 Miller Landscape & Outdoor Living Facebook: https://www.facebook.com/MillerLandscapeInc/
Get Started With The Landscaper’s Guide
🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
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📅 See upcoming live and virtual events:
https://landscapersguide.com/events
Schedule a 15-Minute Marketing Brainstorm with the Ramblin Jackson strategy team https://landscapersguide.com/brainstorm/