Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.
The Beyond the Wrench Podcast is powered by WrenchWay.
Beyond the Wrench
How ASE is Shaping Automotive Education
Jennifer Holland, Assistant Vice President of Marketing at ASE, walks us through the incredible growth ASE has experienced over the years as a staple in the automotive industry. She highlights how ASE has reimagined its marketing efforts, gives an inside look at the organization today, and shares the impact their annual Instructor Training Conference has on helping instructors stay current with training and build their professional network.
Learn more about the 2025 ASE Instructor Training Conference on July 21-24: https://aseeducationfoundation.org/events/ase-instructor-training-conference
Check out the full video version of the podcast on YouTube!
About Our Guest:
Jennifer Holland
Assistant Vice President of Marketing, ASE
jholland@ase.com
Sponsor:
National Institute for Automotive Service Excellence (ASE)
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122
WrenchWay Resources:
For Technicians & Students
- Compare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
- Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.
For Shops & Dealerships
- Hire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships.
For Auto, Diesel, & CTE Instructors:
- Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.
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