Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.
The Beyond the Wrench Podcast is powered by WrenchWay.
Beyond the Wrench
From Technician to Filmmaker Spreading Positivity
Keith Smith, writer and visual storyteller of Straight Up Living, shares how he turned his ability to speak “technician” into spreading positivity in the automotive industry through his short film “From Bay Floors to Backroads.” In this episode, Keith walks us through his career as a technician, how he dove into filmmaking, and why he felt compelled to create uplifting visual content in an industry often surrounded by negativity.
Check out the full video version of the podcast on YouTube!
About the Episode
- Host: Jay Goninen, WrenchWay, jayg@wrenchway.com
- Guest: Keith Smith, Straight Up Living, thekeithesmith@gmail.com
Links & Resources
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- From Bay Floors to Backroads video
About WrenchWay:
- For Technicians & Students: wrenchway.com/solutions/technicians/
- For Shops & Dealerships: wrenchway.com/solutions/shops/
- For Instructors: wrenchway.com/solutions/schools/
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