Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.
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Beyond the Wrench
BMW's STEP Program: Nurturing the Next Generation of Technicians
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Antonio Maldonado and Jake Martin are recruiters for the Service Technician Education Program (STEP) at BMW North America—and they go way beyond just recruiting. In this episode they break down how STEP works for automotive and collision students, what hands-on training from day one actually looks like, and how BMW is nurturing the next generation of technicians from first contact to career.
During this episode we experienced some technical difficulties — we apologize for any inconvenience this may cause while listening.
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About the Episode
- Host: Jay Goninen, WrenchWay, jayg@wrenchway.com
- Guests: Antonio Maldonado, BMW North America, antonio.maldonado@bmwna.com
Jake Martin, BMW North America, jake.martin@bmwna.com
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