Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.
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Beyond the Wrench
Building Technicians From the Ground Up
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Todd Ainsworth, Shop Owner at Swedish Automotive, Inc. and President-Elect of the Northwest Auto Care Alliance (NWACA), joins us to talk about developing the next generation of technicians and why most shops are leaving that opportunity on the table. During the episode, Todd covers his journey from technician to shop owner, gives a closer look at NWACA's apprenticeship program and what makes it work, and why it's easier to grow a technician from scratch than to fix someone else's bad habits.
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About the Episode
- Host: Jay Goninen, WrenchWay, jayg@wrenchway.com
- Guest: Todd Ainsworth, Shop Owner at Swedish Automotive, Inc. & President-Elect of the Northwest Auto Care Alliance (NWACA), swedishauto.ws@gmail.com
Links & Resources
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ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:
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