Beyond the Wrench
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.
The Beyond the Wrench Podcast is powered by WrenchWay.
Beyond the Wrench
Changing Technicians’ Perception of Your Shop | Tim Winkeler, VIP Tires & Service
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This week, we’re excited to welcome Tim Winkeler, President and CEO of VIP Tires & Service. The focus of this episode is around changing the perception of your shop amongst technicians to make it a more attractive place to work.
Tim shares a number of excellent strategies they’ve used to change the perception of VIP Tires — from just a tire shop to providing top-notch mechanical services while continuing to be really great at the tire business.
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122
About Our Guest
Tim Winkeler
President & CEO, VIP Tires & Service
207.740.0169 | twinkeler@vipauto.com
LinkedIn: https://www.linkedin.com/in/timwinkeler/
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