UXDA | Financial UX Design Podcast
The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 39 countries.
Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, Emirates Islamic, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, Magma, Private Wealth Systems and other.
UXDA designs have been awarded multiple globally-famous design and finance "Oscar awards" like the Red Dot Design Award, iF Design Award, A' Design Award, UX Design Awards, Banking Technology Award, International Design Award (IDA), and the London Design Award.
UXDA combines design with a scientific approach based on cognitive psychology to ensure solutions that delight customers and solve their problems. UXDA team would be happy to make your financial service experience soulful. UXDA professionals are experienced in digital banking, fintech, payments, trading, investment, lending, wealth management, corporate banking and insurance.
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UXDA | Financial UX Design Podcast
#48 Switch Digital Channel into Product
This episode explores the contrasting approaches of short-term design sprints and a long-term "UX marathon" mindset in creating financial products. While sprints provide quick fixes and fast progress, a marathon approach—grounded in user experience, comprehensive research, and holistic strategy—drives lasting business impact.
Through real-world examples, including Apple’s remarkable success, the episode highlights the benefits of adopting a product-centric strategy over a channel-centric one. Short-term design sprints have limitations, such as narrow focus and inadequate research, while treating digital services as core products is crucial for achieving market leadership and long-term customer satisfaction.
The episode outlines actionable strategies for implementing long-term UX in financial services, including embracing purpose-driven business goals, applying design thinking for continuous improvement, and building a cohesive and customer-centric digital ecosystem.
Find out:
- How does a long-term UX strategy impact business outcomes?
- Why is a product-centric approach more effective than a channel-centric one?
- What are the key strategies for achieving long-term UX success in finance?
Read the full article on UXDA's blog:
https://www.theuxda.com/blog/secure-long-term-ux-shifting-digital-banking-channel-product
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