UXDA | Financial UX Design Podcast
The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 39 countries.
Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, Emirates Islamic, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, Magma, Private Wealth Systems and other.
UXDA designs have been awarded multiple globally-famous design and finance "Oscar awards" like the Red Dot Design Award, iF Design Award, A' Design Award, UX Design Awards, Banking Technology Award, International Design Award (IDA), and the London Design Award.
UXDA combines design with a scientific approach based on cognitive psychology to ensure solutions that delight customers and solve their problems. UXDA team would be happy to make your financial service experience soulful. UXDA professionals are experienced in digital banking, fintech, payments, trading, investment, lending, wealth management, corporate banking and insurance.
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UXDA | Financial UX Design Podcast
#50 UX Failures Behind Zing’s App by HSBC
In this episode of the UXDA Podcast, we explore the failure of HSBC's Zing app, a $150 million cross-border payments platform, and examine the key UX pitfalls that led to its downfall. Despite solid technical features, Zing faced challenges with weak branding, lack of emotional connection with users, and poor operational efficiency, making competing in the fast-paced fintech market difficult.
This episode breaks down how Zing's failure underscores the need for traditional banks to prioritize authentic branding, innovation, and a customer-first approach. Discover valuable insights on how banks can succeed in fintech by creating distinctive, purpose-driven products.
Find out:
- The core UX missteps that kept Zing from gaining traction
- What Zing’s brand strategy got wrong compared to fintech success stories
- How operational issues amplified its UX challenges
Read the full article on UXDA's blog:
https://theuxda.com/blog/150m-down-drain-ux-reasons-behind-zings-banking-app-failure
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