UXDA | Financial UX Design Podcast
The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 39 countries.
Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, Emirates Islamic, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, Magma, Private Wealth Systems and other.
UXDA designs have been awarded multiple globally-famous design and finance "Oscar awards" like the Red Dot Design Award, iF Design Award, A' Design Award, UX Design Awards, Banking Technology Award, International Design Award (IDA), and the London Design Award.
UXDA combines design with a scientific approach based on cognitive psychology to ensure solutions that delight customers and solve their problems. UXDA team would be happy to make your financial service experience soulful. UXDA professionals are experienced in digital banking, fintech, payments, trading, investment, lending, wealth management, corporate banking and insurance.
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UXDA | Financial UX Design Podcast
#63 Neuromarketing in Fintech & Digital Banking Design
Can emotional design reshape the future of digital banking? This episode explores how neuromarketing and neuroscience transform fintech and digital banking—from cold, functional interfaces to experiences that tap into users’ emotional responses to money. Learn how dopamine-driven design can build trust, drive engagement, and inspire healthier financial habits.
We dive into the power of gamification, personalization, and positive reinforcement to make banking feel rewarding—and ask the big question: Where’s the ethical line? Discover how to apply these insights transparently and responsibly to create meaningful financial experiences.
Whether you're a designer, strategist, or fintech innovator, this episode will challenge how you think about finance—and reveal how the brain might be your most powerful design ally.
Find out:
- How “dopamine banking” can drive engagement without manipulation
- Why emotional design can outperform data-heavy dashboards
- What cognitive biases mean for designing better fintech experiences
Read the full article on UXDA's blog:
https://www.theuxda.com/blog/neuromarketing-in-digital-banking-fintech-design
* AI podcast on UXDA article powered by Google NotebookLM