#69 The Dawn of Emotionally Intelligent UX Artwork

UXDA | Financial UX Design Podcast

The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 39 countries.

Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, Emirates Islamic, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, Magma, Private Wealth Systems and other.

UXDA designs have been awarded multiple globally-famous design and finance "Oscar awards" like the Red Dot Design Award, iF Design Award, A' Design Award, UX Design Awards, Banking Technology Award, International Design Award (IDA), and the London Design Award.

UXDA combines design with a scientific approach based on cognitive psychology to ensure solutions that delight customers and solve their problems. UXDA team would be happy to make your financial service experience soulful. UXDA professionals are experienced in digital banking, fintech, payments, trading, investment, lending, wealth management, corporate banking and insurance.

#nextgen #digitalbanking #banking #mobilebanking #fintech #ux #cx #userexperience #customerexperience #design #finserv #financedesign #designthinking #bankingtransformation #purposedrivenproducts

All Episodes

UXDA | Financial UX Design Podcast

#69 The Dawn of Emotionally Intelligent UX

May 30, 2025 • UXDA | Financial UX Design • Episode 69

In today’s fintech race, efficiency alone isn’t enough. This episode challenges the industry’s obsession with faster transactions and flashier features, making the case for a deeper, human-centered approach: building trust and emotional connection through digital banking UX.

We'll explore why digital platforms often fall short of the security and reassurance customers feel in face-to-face banking despite their speed and convenience — and what it takes to close that emotional gap. The future of digital finance isn't just about faster features — it's about making people feel safe, seen, and connected.

Find out:

How financial services can move beyond transactional functionality to foster emotional trust.
The three stages of UX maturity — from surface-level tweaks to a fully integrated, trust-centered strategy.
Why counterintuitive, unconventional UX design can build stronger emotional bonds with users.

Read the full article on UXDA's blog:
https://www.theuxda.com/blog/emotionally-intelligent-ux-power-next-gen-digital-banking