UXDA | Financial UX Design Podcast

The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 39 countries.

Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, Emirates Islamic, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, Magma, Private Wealth Systems and other.

UXDA designs have been awarded multiple globally-famous design and finance "Oscar awards" like the Red Dot Design Award, iF Design Award, A' Design Award, UX Design Awards, Banking Technology Award, International Design Award (IDA), and the London Design Award.

UXDA combines design with a scientific approach based on cognitive psychology to ensure solutions that delight customers and solve their problems. UXDA team would be happy to make your financial service experience soulful. UXDA professionals are experienced in digital banking, fintech, payments, trading, investment, lending, wealth management, corporate banking and insurance.

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UXDA | Financial UX Design Podcast

#73 Feature-First Banking Breaks Your Brand

June 27, 2025 • UXDA | Financial UX Design • Episode 73

This episode dives into why a feature-first strategy in digital banking often backfires — leading to cluttered user experiences, forgettable brands, and disengaged customers. In a market where features can be copied overnight and quickly become outdated, chasing the next shiny thing is a losing game.

Instead, discover why a brand-first approach is the real key to long-term success. We’ll explore how financial institutions can build lasting emotional connections, craft meaningful digital experiences, and introduce features that naturally align with their brand promise and solve genuine customer needs.

Find out:

Why constantly chasing new features puts your product at risk
The hidden pitfalls of prioritizing features over brand identity in banking
How emotional connection drives loyal, lasting customer relationships

Read the full article on UXDA's blog:

https://www.theuxda.com/blog/why-feature-first-approach-digital-banking-could-break-your-brand