UXDA | Financial UX Design Podcast
The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 39 countries.
Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, Emirates Islamic, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, Magma, Private Wealth Systems and other.
UXDA designs have been awarded multiple globally-famous design and finance "Oscar awards" like the Red Dot Design Award, iF Design Award, A' Design Award, UX Design Awards, Banking Technology Award, International Design Award (IDA), and the London Design Award.
UXDA combines design with a scientific approach based on cognitive psychology to ensure solutions that delight customers and solve their problems. UXDA team would be happy to make your financial service experience soulful. UXDA professionals are experienced in digital banking, fintech, payments, trading, investment, lending, wealth management, corporate banking and insurance.
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UXDA | Financial UX Design Podcast
#81 Executive Buy-In for UX in Banking
UX and digital branding are no longer "nice-to-haves" in banking—they are strategic imperatives that directly impact growth, customer loyalty, and competitive edge.
This episode explores how banks can move beyond viewing UX as a cosmetic upgrade and start treating it as a business-critical investment. We share practical strategies for securing executive buy-in by framing UX in terms of Return on Experience (ROX)—linking it to revenue growth, cost reduction, risk mitigation, and market leadership. You’ll also learn how to build a strong business case, demonstrate value through prototypes and quick wins, benchmark against competitors, and set KPIs that prove impact over time.
Plus, we dive into case studies of banks that transformed their digital presence by prioritizing UX and applying frameworks like Design Thinking and UXDA’s Digital Experience Branding.
Find out:
- How to strategically integrate UX and digital branding for sustainable business growth
- Proven tactics to win executive support for UX initiatives
- How to measure and communicate the impact of UX on business performance
Read the full article on UXDA's blog: https://theuxda.com/blog/unlocking-executive-buyin-for-ux-and-digital-branding-banking
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