UXDA | Financial UX Design Podcast
The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 39 countries.
Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, Emirates Islamic, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, Magma, Private Wealth Systems and other.
UXDA designs have been awarded multiple globally-famous design and finance "Oscar awards" like the Red Dot Design Award, iF Design Award, A' Design Award, UX Design Awards, Banking Technology Award, International Design Award (IDA), and the London Design Award.
UXDA combines design with a scientific approach based on cognitive psychology to ensure solutions that delight customers and solve their problems. UXDA team would be happy to make your financial service experience soulful. UXDA professionals are experienced in digital banking, fintech, payments, trading, investment, lending, wealth management, corporate banking and insurance.
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UXDA | Financial UX Design Podcast
#85 The Future of Banking UX: Product, Not a Channel
The provided text, an article excerpt by Alex Kreger of UXDA, explores the critical distinction between viewing digital banking as a mere channel versus a core product. Treating digital offerings as a channel results in reduced investment and a poor customer experience, as it is seen as an afterthought rather than a core business component. Conversely, adopting a product-centric approach involves allocating necessary resources, ensuring continuous improvement, and ultimately leading to a superior user experience and better market success. The author identifies ten specific areas—including strategy, investment, innovation, and cross-functional collaboration—where a product mindset is essential for financial institutions to thrive in the modern, digitally-driven financial industry. By prioritising digital as a product, banks can enhance customer satisfaction, gain a competitive advantage, and achieve market leadership.
Find out:
- What fundamental strategic distinctions exist betweem viewing difgital banking as a product versus a channel?
- HOw does adopitign a product mindset infuence investment, innovation and internal organisational collaboration?
- What are the ten crucial operational areas where financial institutions ccan iomplement this product perspective?
Read the full article on Forbes: https://www.forbes.com/councils/forbesbusinesscouncil/2023/01/18/digital-banking-ux-the-future-is-a-product-not-a-channel/
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