UXDA | Financial UX Design Podcast
The UXDA team is a well-known financial UX design agency focusing exclusively on next-gen financial services and infusing soul into 150+ products across 39 countries.
Our team has delivered UX/UI solutions to TOP Forrester banking vendors like iGTB, Finastra, CR2, and Backbase, as well as to banks like HSBC, Emirates NBD, Garanti BBVA, Bank of Jordan, Emirates Islamic, United Arab Bank, BKT, and FinTechs like GCash, SurePrep by Thomson Reuters, Magma, Private Wealth Systems and other.
UXDA designs have been awarded multiple globally-famous design and finance "Oscar awards" like the Red Dot Design Award, iF Design Award, A' Design Award, UX Design Awards, Banking Technology Award, International Design Award (IDA), and the London Design Award.
UXDA combines design with a scientific approach based on cognitive psychology to ensure solutions that delight customers and solve their problems. UXDA team would be happy to make your financial service experience soulful. UXDA professionals are experienced in digital banking, fintech, payments, trading, investment, lending, wealth management, corporate banking and insurance.
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UXDA | Financial UX Design Podcast
#87 Stop Fighting Features. Start Winning Hearts
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This episode explores why financial apps can no longer rely on complex features and endless functionality to win users over. Today’s customers compare banking experiences to the best digital products in the world — and that changes everything.
We dive into how banks can evolve from cold, transactional tools into human-centered digital companions that build trust, reduce stress, and feel intuitive from the very first tap. From adopting a coach-like persona to using subtle micro-interactions that shape positive financial habits, this conversation unpacks how emotional connection is becoming the real competitive advantage in finance.
If you believe great UX isn’t just about usability — but about confidence, clarity, and calm — this episode is for you.
Find out:
- How financial apps can move from transactions to relationships
- Which design strategies turn complex finance into positive emotional experiences
- Why emotional connection now outperforms features as a growth driver
Read the full article on UXDA's blog:
https://theuxda.com/blog/outcompete-financial-industry-features-vs-feelings
* AI podcast on UXDA article powered by Google NotebookLM