In the Loupe
In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
Episodes
236 episodes
The King's Diamond Dealer ft. Gems by Pancis
Kyle Pancis from Gems by Pancis shares the fascinating world of fancy colored diamonds, revealing how a royal connection in Belgium launched his family's 30-year specialty business. His insider perspective offers rare glimpses into the value, c...
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Season 6
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Episode 23
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48:44
Breaking Down the Best - Atlassian (Trello, Jira, Confluence)
Atlassian is a suite of products including Jira, Confluence, and Trello.The Atlassian suite offers powerful tools for business organization and knowledge management that can be adapted for jewelry retailers, with special focus on Trello ...
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Season 6
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Episode 22
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31:28
I Went to the FOURTH Punchmark Client Workshop and All I Got Was This Podcast Episode
Join Mike for a behind the scenes look at Punchmark's annual Client Workshop in Charlotte, NC, offering a glimpse into what makes this educational event special for jewelry retailers from across the country.If you missed the Workshop thi...
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Season 6
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Episode 21
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40:40
Retailer Roundtable: Hosting Events and Predicting Trends in Retail
Marketing professionals Lisa-Marie Delgado from Gary J. Long Jewelers &Aurora Simpson from Holliday Jewelry share insights on retail strategies, event planning, and industry trends in an energetic conversation LIVE from the Punchmark Cl...
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Season 6
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Episode 20
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32:18
Vendor Roundtable: Gold Prices, Tariffs, and JCK Prep ft. Ostbye & Brevani
Michael hosts a LIVE Vendor Roundtable at the 2025 Punchmark Client Workshop, featuring Jordan Peck from Brevani and Craig MacBean from Ostbye jewelry to discuss how they're navigating current market challenges and preparing for the upcoming bu...
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Season 6
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Episode 19
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44:16
Let's Talk with Ring Buyers (Part 4)
Michael's childhood friend, Taylor, shares his journey of designing a custom engagement ring with a lab-grown sapphire centerpiece, highlighting the collaborative decision-making process with his fiancée Jen who had a clear vision from the star...
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Season 6
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Episode 18
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23:26
What I Learned About Business Marketing from Hosting a Solo Art Exhibition
Drawing from his recent experience hosting a solo watercolor exhibition, Michael Burpoe shares marketing strategies that business owners can apply to their own store events. He explains how effective event planning, branding, goal-setting, and ...
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Season 6
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Episode 17
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24:52
What the Heck Is Happening In the Jewelry World ft. Michelle Graff, Editor-in-Chief at National Jeweler
Michelle Graff, editor-in-chief of National Jeweler, shares insights on unprecedented industry challenges including record-high gold prices and fluctuating tariffs. The jewelry industry faces a period of uncertainty that feels even more unpredi...
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Season 6
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Episode 16
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58:26
Why Now is the Best Time to Try E-commerce
Now is the perfect time for jewelers to explore e-commerce as an additional revenue stream, especially during economic uncertainty. Having your products available for online purchase creates "another line in the water" that can catch unexpected...
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Season 6
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Episode 15
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30:34
Pearls, Pearls, Pearls ft. Matt Harris
Pearls are one of the oldest, most influential gems the world has ever known with a rich history dating back well over 5,000 years. Matt Harris shares his passion for this unique gemstone and explains how fashion trends surrounding the gem have...
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Season 6
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Episode 14
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48:56
Jade, and Why It's so Misunderstood ft. Jewels of the Trade
Jordan Wentz, or Jewels of the Trade, shares her expertise on jade, one of the most misunderstood gemstones in the jewelry world, explaining its historical significance and how to identify authentic pieces. She illuminates the differences betwe...
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Season 6
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Episode 13
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48:38
Why Is the Price of Gold so Darn High?? ft. David Siminski
David Siminski, a refiner with 32 years of experience at United Precious Metals in Buffalo, shares his expertise on gold's dramatic price surge, how it might impact custom jewelry projects, and speculates on if the price will continue to climb....
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Season 6
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Episode 12
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42:36
Retailer Roundtable: Navigating the Jewelry Year
Mike is joined by a panel of retail jewelers to talk about how they navigate the Jewelry Year. From when they schedule in their annual vacations, which jewelry shows they attend, and what jewelry styles are doing well at their respective stores...
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Season 6
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Episode 11
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50:06
When It Snows, You Win: Inside the World of Prize Indemnity Insurance ft. Tokio Marine HCC
Prize indemnity insurance might sound like a dry financial topic, but Robin Lang from Tokio Marine HCC reveals it's actually one of the most exciting marketing tools available to jewelers today. We discuss how retailers can offer customers full...
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Season 6
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Episode 11
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24:02
From President to Owner: an Interview with Stephen Barnes of IJO
For an exclusive first interview, Michael interviews Stephen Barnes, newly announced Owner and President of IJO about what the changes mean for him, IJO, and the retailers & vendors included in the group.Stephen Barnes shares his jou...
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Season 6
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Episode 10
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45:46
The Art of the Campaign ft. Buzz Advertising Agency
Michael speaks with Bri Black from Buzz Advertising Agency and Hope Bellair, Digital Marketing Manager at Punchmark, for a discussion on the art of creating effective marketing campaigns.Learn how to conceptualize a campaign, set goals a...
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Season 6
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Episode 9
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43:02
We Are In the Loupe!
In the Loupe, is an award winning podcast for jewelers, produced by Punchmark, the Jewelry Industry’s FAVORITE website platform. In the Loupe is made for Retail Jewelers to keep them up to date with the latest and greatest taking place in the w...
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Season 6
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Episode 8
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1:30
I Tried Virtual Reality (VR) So You Don't Have To
Virtual Reality (VR) is growing in popularity, and as the technology improves, so do the opportunities for use in real life. Michael has explored VR with his friends the past year and reports back on his experiences, the good, the bad, the... v...
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Season 6
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Episode 7
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45:22
Sustainable Practices & Sibling Business Partnerships ft. Brevani
Brevani, an offshoot jewelry brand of Color Merchants, owners Jordan & Allison Peck share their innovative journey in the jewelry industry, focusing on modern trends while maintaining a legacy of responsible sourcing. They discuss their dyn...
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Season 6
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Episode 6
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44:32
Breaking Down the Best - Google Suite (Drive, Docs, Sheets, Forms, & Slides)
Today we are taking a deep dive into the Google Workspace Suite of tools. These free tools are cloud based and able to be accessed in minutes after the creation of a Gmail account. These tools are widely considered to be industry st...
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Season 6
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Episode 5
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28:56
Jewelry Buying Events Are Having a Moment ft. National Rarities
Michael sits down with Justin VanMatre of National Rarities to discuss what the last year of estate buying events looked like, what the most commonly bought items were, and announces the new Punchmark x National Rarities event page templates th...
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Season 6
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Episode 4
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40:36
The Jeweler's Ace Up Their Sleeve ft. Jewel-Craft
Meet the unsung heroes of the jewelry world as Mike speaks with Stefanie Wesdorp from Jewel-Craft, a fourth-generation family business that handles service requests for hundreds of retail jewelers around the US.Stefanie shares how Jewel...
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Season 6
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Episode 3
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34:48
Streamlining Jewelry Recruitment: Transform Your Hiring Process with JewelLink ft. William Jones IV
Join Michael as he speaks with William Jones IV from Sissy's Log Cabin as we explore JewelLink, a cutting-edge recruiting tool revolutionizing how jewelry stores find the perfect candidates. Whether you're an entrepreneur looking to expand or a...
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Season 6
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Episode 2
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40:00
By the Numbers: A Look Back at 2024's Metrics & More
We are back! Mike shares e-commerce trends from Punchmark's data, focusing on average cart value and sales performance across different months and compares year to year. Take Aways:• AOV reveal fluctuations in average cart va...
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Season 6
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Episode 1
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28:06