SOURCED - by The PFCA & Gym Owner Network
The Podcast from the PFCA & Gym Owner Network where we plan to educate & inspire fitness professionals around the world.
Our overarching mission is twofold: to elevate the status, respect and long-term career of the fitness coach and help gym owners increase profitability, build high-performing teams and perfect their coaching product through expert guidance and accountability.
Tune in for insightful discussions that will transform your career.
SOURCED - by The PFCA & Gym Owner Network
GON Gym Owner Spotlight: Rich Roach, Fortified
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In this raw and powerful episode of Sourced, Rich Roach of Fortified shares the truth behind building a gym that looks successful on paper - hitting the numbers, growing the team, ticking every box, but still feeling stuck, unfulfilled, and questioning everything.
From opening his gym with intention and ambition, to navigating burnout, partnerships, pressure, and eventually a complete reset - this is a story of what it really takes to rebuild not just a business, but yourself.
You’ll hear:
• The reality of “success” that doesn’t feel like success
• The emotional toll of leadership, growth, and responsibility
• Losing an entire team, while life hits from every angle
• The moment everything broke - physically, mentally, and emotionally
• The lessons that forced a complete shift in identity as a leader
This isn’t about hacks, tactics, or quick wins.
This is about standards, ownership, and becoming the person your business needs you to be.
If you’ve ever felt overwhelmed, stretched too thin, or like you’re carrying everything on your shoulders, this episode will hit home.
Because the real game isn’t just building a better gym, it’s building a better you.