SOURCED - by The PFCA & Gym Owner Network
The Podcast from the PFCA & Gym Owner Network where we plan to educate & inspire fitness professionals around the world.
Our overarching mission is twofold: to elevate the status, respect and long-term career of the fitness coach and help gym owners increase profitability, build high-performing teams and perfect their coaching product through expert guidance and accountability.
Tune in for insightful discussions that will transform your career.
SOURCED - by The PFCA & Gym Owner Network
GON Gym Owner Spotlight: Dean McMahon, Embassy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
From a farm shed gym… to one of the most formidable young operators in the game.
In this episode, Dean from Embassy shares what it really takes to build a high-performing gym in a small town, when you’re young, relentless, and figuring it out in real time.
Behind the numbers and growth is a story of pressure, self-doubt, business breakups, and learning the hard way that hustle alone isn’t enough. This is about evolving from raw ambition into true leadership.
We dive into:
• Opening a gym in a shed, and scaling it into a premium operation
• Navigating business partner splits and high-stakes decisions at 23
• The internal battle between aggression, patience, and control
• Why your biggest bottleneck as an owner is you
Dean’s honesty around mindset, resilience, and growth is what sets this apart.