Kill the Ad Man
Episodes
7 episodes
Brand Value & Valuations: Leveraging Your Most Valuable Asset
Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what...
Branding and the Branding Firm: Practicing What We Preach
Hi, and thanks for checking out episode five of Kill the Ad Man. You know, it’d be pretty easy for us to sit in an ivory tower and opine on all things B2B branding. But in 2018 we rolled up our sleeves and saw the world through our client’s eye...
Keeping it Clean and Clear: Maintaining Consistency Across the Brand
Hi, and thanks for checking out episode four of Kill the Ad Man. When we hear the words ‘brand consistency,’ it’s pretty easy to think of proper use of logos and fonts, colours and images. But brand consistency extends to every touchpoint a com...
The Most Important Consideration in Building a Well-Distilled Brand
Hi, and thanks for checking out episode three of Kill the Ad Man. Quick question for you: What is the most important consideration in building a well-distilled brand? Is it a logo? A vision statement? Maybe the brand story?All o...
It's the End of the World As We Know It Again… Again.
Hi. Welcome to episode 2 of Kill the Ad Man. It’s kind of a 2nd part to our first episode “It’s the End of the World as We Know It… Again”. We’re going to look into the recent past to see how other brands have handled the kinds of crisis that a...
It's the End of the World As We Know It… Again
Our first episode! COVID-19 is taking a round out of the world economy, and how brands are responding to it holds a number of lessons for marketers and brand owners of companies big and small. We look at what some brands are doing and who's mak...
