What's Orange?
“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world.
The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.
What's Orange?
EP29 - "Archetypes & Artichokes"
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Daake
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Greg Daake joins the show to answer some trivia and explain how classic Jungian archetypes can be used during a brand audit.