What's Orange?
“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world.
The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.
Episodes
53 episodes
EP53 - "In a world of brands and branding."
"Greg Daake joins the show to discuss how assembling a movie trailer mirrors the art of brand building."
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5:06
EP52 - "w/ Tammy Williams"
We're honored to welcome to the podcast Tammy Williams, Creative Director of FNBO. Listen in as Greg Daake and guest host Max Mentzer talk with Tammy about her philosophies on brand building, storytelling, and the principles that have made her ...
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35:25
EP51 - "w/ Dr. Jeffrey P. Gold, M.D."
We're honored to welcome Dr. Jeffrey P. Gold, M.D., president of the University of Nebraska system and former chancellor of the University of Nebraska Medical Center, to the show. Listen in as Greg Daake and Dr. Gold reflect on the process and ...
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23:49
EP50 - "w/ Marty Neumeier"
In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing.
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20:57
EP49 - "Branding is like marmalade."
"Greg Daake joins the show to discuss the specialized nature of branding and the recipe for doing it the right way."
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6:00
EP48 - "The alchemy of branding."
"Greg Daake joins the show to discuss the magic mixture of talent, experience and intuition that go in to creating great work."
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5:07
EP47 - "Are you bonsai branding?"
Greg Daake joins the show to discuss the time, attention, and vision that goes into creating and maintaining a successful brand.
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6:23
EP46 - "Strike up the band."
Greg Daake joins the show to discuss balancing strong leadership with collaboration.
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6:49
EP45 - "What's your brand perception?"
Greg Daake joins the show this month to discuss how brand sentiment is formed and how it can be addressed.
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6:18
EP44 - “You say you want a resolution.”
Greg Daake joins the show to offer some New Year's resolutions for brands still needing a good one.
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6:12
EP43 - "Hey grasshopper, brand this."
Greg Daake joins the show to talk Kung fu and the keys to finding your creative flow.
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5:40
EP42 - "In the year 3000."
Greg Daake joins the show to discuss the future of advertising and branding in the next decade and beyond.
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5:34
EP41 - "Anyone hearing that weird feedback?"
Greg Daake joins the show to discuss the best way to give feedback and respond to it.
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6:22
EP40 - "Can improv help you improve?"
Greg Daake joins the show to discuss where the fundamentals of branding and improvisation overlap.
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5:55
EP39 - "Brands are always listening."
Greg Daake joins the show to talk about the importance of listening to customers and the conversation around your brand.
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6:58
EP38 - "So, what’s your story?"
Greg Daake joins the show to discuss the importance of having a brand story and the effectiveness of wormholes.
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7:03
EP37 - "Is your brand ready for a swoosh?"
Greg Daake joins the show to discuss good and bad reasons to take on a rebrand.
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5:59
EP36 - "The Genuine Article."
Greg Daake joins the show to talk about the importance of being genuine as a brand.
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6:06
EP35 - "I say, I say it's about benefits, not features."
Greg Daake joins the show to talk about the impact of empathy in branding and our interactions. He also offers up a new Looney Tunes impression.
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6:39
EP34 - "I, for one, welcome our Chatbot overlords."
Greg Daake joins the show to talk through the impact of A.I. on creativity and our daily lives.
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5:50
EP33 - "It's like making a classic pound cake."
Smithy and Greg look ahead to 2023 and back at the other topics discussed in 2022, including branding, culture and....potpourri.
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9:07
EP32 - "The lead singer doesn't do it alone."
Greg Daake joins the show to discuss the importance of band and brand leadership and getting input from all levels of the organization.
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7:42
EP31 - "It's called gratitude."
Greg Daake joins the show to tolerate a few jokes and to remind us all about the gifts of being grateful year-round.
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6:00