What's Orange?
“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world.
The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.
What's Orange?
EP38 - "So, what’s your story?"
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Daake
Greg Daake joins the show to discuss the importance of having a brand story and the effectiveness of wormholes.