Infinity Insights & Impact Podcast
This snackable series lifts the lid on consumers' dialling habits. Brought to you by the award-winning Insights & Intelligence team at Infinity, each episode is packed with tips and tricks to help you deepen your understanding of customers, supercharge your campaigns, and deliver the A-grade experiences customers expect when they get in touch. You can learn more about their work here: www.infinity.co
Infinity Insights & Impact Podcast
S1 Ep.2 Identifying call drivers
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We bring you everything you need to know about identifying call drivers in this Insights & Impact episode. Chris Browne, our Head of Insights, discusses how our dedicated Insights & Intelligence team use Conversation Analytics to identify call drivers. Chris then goes on to explain how this helps our customers optimise marketing activities to drive more of the money-making magic, i.e., callers that will convert to customers.