Infinity Insights & Impact Podcast
This snackable series lifts the lid on consumers' dialling habits. Brought to you by the award-winning Insights & Intelligence team at Infinity, each episode is packed with tips and tricks to help you deepen your understanding of customers, supercharge your campaigns, and deliver the A-grade experiences customers expect when they get in touch. You can learn more about their work here: www.infinity.co
Infinity Insights & Impact Podcast
S2 Ep.2 Acing automotive marketing in 2024
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers.
The special guests we’ll be hearing from include:
- Alex Howland – Digital Marketing Director, Motorpoint
- Ian Godbold – Marketing & Digital Transformation Consultant, IGC Digital
- Sarah Wakefield – Senior Analyst, Infinity
- Matt McGillicuddy – Head of Growth Marketing, Infinity
We start with a snapshot of what the Infinity Hub call data is telling us and what this means for marketers. Alex and Ian then go on to share insights into the changes we’re seeing in the car-buying journey. From new and emerging channels, the rise of EVs, and gaining a deep understanding of customer needs – we cover it all.
So, if you’re looking to ace your automotive marketing in 2024 and beyond, grab your earphones and tune in!