Infinity Insights & Impact Podcast
This snackable series lifts the lid on consumers' dialling habits. Brought to you by the award-winning Insights & Intelligence team at Infinity, each episode is packed with tips and tricks to help you deepen your understanding of customers, supercharge your campaigns, and deliver the A-grade experiences customers expect when they get in touch. You can learn more about their work here: www.infinity.co
Infinity Insights & Impact Podcast
Special: Making MarTech work harder for insurance marketers
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Welcome to Infinity's Insurance Marketing Podcast, giving you immediate, actionable advice to help you solve some of the biggest challenges facing your team today.
On this episode we speak to Andrew Addison, CEO and founder of Purple Square. As many organisations invest in MarTech it's crucial that they make the most of their tech stack, which is something Purple Square specialise in all over the world, including plenty of insurance brands.
In this episode, we speak to Andrew about:
- Adapting to the changes that insurance customers expect
- Optimising touchpoints across channels
- Refreshing your approach to marketing technology to make it work harder for you
- How to safely create a more modern contact and communications system