The Rothman PPC Podcast: Google Ads and Your Business
Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.
Podcasting since 2020 • 18 episodes
The Rothman PPC Podcast: Google Ads and Your Business
Latest Episodes
018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads....
•
18:03
017: Check Your Conversion Status
On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major...
•
16:13
016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)
11 ways to improve your ad copy in Google Ads search campaigns:ExperimentUndeniable ad copyAdsOrganicSocialWebsiteHelp docsCustomer's shoesTest themed responsiv...
•
20:31