On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions.
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