The Rothman PPC Podcast: Google Ads and Your Business
Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.
The Rothman PPC Podcast: Google Ads and Your Business
013: The Decision You Have To Make About Updated Phrase Match Keywords
Updated phrase match is a really big deal.
Why the anger?
The decision you have to make.
Did you forget who the boss is?
About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719
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