To kick off the first podcast for LeadsCon 2023, Ian is joined by Christopher Anderson, Director of Marketing Strategy for Manhattan Motorcars, and Alex Melen, an Award-Winning Entrepreneur and Co-founder of SmartSites.
Chris is a progressive Automotive Marketing Services Consultant with 35 years’ experience in innovating and managing marketing services for individual dealerships and dealer groups. The scope of his expertise and services range from owning and operating a $50M full service ad agency to complimenting internal marketing teams with program vetting, development, execution and reporting.
Alex is the co-founder of advertising agency SmartSites. SmartSites now manages over $100MM/year in advertising spend and has 6 offices & over 300 employees worldwide. SmartSites has been featured in the INC5000 for 6 consecutive years as one of the fastest growing digital agencies.