LeadsCon Digital: Lead Generation Insights for Today and Tomorrow
Covering all aspects of lead generation, this podcast connects with key thought leaders inside and outside the lead gen industry on topics key to growing your efforts. From technologies to trends, consumer behavior and privacy to data, marketing and sales, we'll share bite-size conversations to drive your success.
Episodes
29 episodes
Chevron Deference Destroyed: Perspectives from Troutman Amin
On this breaking news podcast, we're diving into the Supreme Court’s recent 6-3 vote that dismantled the "Chevron deference." This ruling drastically limits the power of federal agencies like the FCC and FTC to interpret and apply laws, reshapi...
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25:24
LeadsCon 2024: Vegas Recap
We hope everyone enjoyed LeadsCon 2024 in Vegas! With a record number of attendees and exhibitors, the energy was electric at the Paris.In our latest LeadsCon Digital episode, Ian McRae chats with market experts Jacqueline Anderson (VP ...
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31:04
LeadsCon's Rising Stars Honorees
This podcast features the recipients of the first-ever LeadsCon Rising Stars program! Ian McRae, Director of Content for LeadsCon, was lucky enough to sit down with two of the honorees, Joseph and Kristen, where they discuss everything fr...
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31:39
LeadsCon Podcast Episode #12 - Hector Pantazopoulos
Hector Pantazopoulos is the co-founder and CRO of SourceKnowledge. With more than 10 years of experience in the online advertising and marketing industries, Hector co-founded SourceKnowledge to help eCommerce and retail brands gain incremental ...
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20:48
LeadsCon Podcast Episode #9 - Colin MacMillan & Jason Hunt
Colin and Jason join us for episode #9. The lead gen community has expressed frustration with the cost of leads increasing and the quality of those leads decreasing. Colin and Jason talk a little as to how they've managed to ...
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18:30
LeadsCon Podcast Episode #8 - Daniel Suski
Dan Suski joins us for episode #8. Dan is the Chief Marketing Technology Officer at TurboDebt, which is a debt relief, consolidation, and consulting services firm.
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24:34
LeadsCon Podcast Episode #7 - Jason Lally
On this episode, Ian is joined by Jason Lally, EVP of Revenue at SinglePoint. Ian and Jason discuss the importance of TCPA-compliant leads, working with partners/vendors for lead gen today, and Jason gives a little advice on the LeadsCon experi...
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17:06
LeadsCon Podcast Episode #6 - Karl Renelt
We’re thrilled to be joined by one of the many industry experts who you will get to hear from at LeadsCon in March. With 25 years of experience in digital marketing, data solutions, and lead generation, Karl Renelt is the Director of Mark...
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Episode 6
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27:06
LeadsCon Podcast Episode #5 - Christopher Anderson & Alex Melen
Ian is joined by Christopher Anderson, Director of Marketing Strategy for Manhattan Motorcars, and Alex Melen, an Award-Winning Entrepreneur and Co-founder of SmartSites. Chris is a progressive Automotive Marketing Services Consult...
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Episode 5
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25:17
Empowering Your B2B Lead Gen Marketing Strategy
Join us as we connect with Michael Brenner of the Marketing Insider Group to discuss insights into building your B2B lead gen strategy into the best it can be. From understanding the latest on marketing trends, technology and data to maximizing...
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Season 1
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Episode 17
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25:06
Why Content is Still King for Today’s Performance Marketers
Creating a solid content marketing strategy gets you one step closer to gaining a new customer. So how does your content factor into your efforts to find qualified leads? Join us as we talk with Samantha Kermode about creating awesome stuff tha...
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Season 1
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Episode 16
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17:59
Beyond the Beauty Stats: Generating Leads through Social Media
No how many likes, clicks and shares you get, building a following on social media that raises brand awareness, activates your audience and gets them to convert is more important than ever. Join us as we talk with Kevin Lord Barry about making ...
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Season 1
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Episode 15
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16:12
Connecting to Customers through Messaging Lead Gen
Today’s marketers have a lot of choice when it comes to connecting with their customers. Given the shift to mobile web, apps and calls, it’s no wonder that messaging is also at the forefront of today’s lead-generation efforts. Join us as we con...
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Season 1
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Episode 14
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17:32
Successful Lead Conversion from a Buyer’s Perspective
Lead buyers are tasked with finding the right prospects, responding quickly to those leads, providing information that’s helpful and relevant through a variety of channels. What are the issues that stop a lead from converting? And with purchase...
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Season 1
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Episode 13
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19:00
Let People Do People, Let Computers Do Division
With so many advances, and so much reliance on technology in these changing times, what role should humans play, and when should you rely on machine learning? Each has their strengths and weaknesses, and knowing when to use a personal, human to...
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Season 1
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Episode 12
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24:40
Lead Gen for Cord Cutters: Getting Granular with Today’s Audience
During the recent COVID-19 lockdown, Over-the-Top (OTT) and Connected TV (CTV) advertising spend increased across all subscription channels and platforms as more viewers tuned in at home. But what do things look like moving forward and how can ...
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Season 1
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Episode 11
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14:38
Looking for Leads in Education: Finding Opportunity for Today’s Schools
Traditional colleges and universities are facing their most daunting challenge ever with budget shortfalls and in many cases, spring semester refunds. Even worse, the fall semester is already casting a shadow on any recovery that might happen. ...
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Season 1
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Episode 10
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16:08
How to Generate Leads through Podcasts: Tapping into a Growing Channel
Podcasts are everywhere and more accessible than ever. For a B2C or B2B audience, they make perfect sense for generating leads, letting you target your audience with relevant content, build thought leadership and a personal connection, and incr...
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Season 1
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Episode 9
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23:10
Understanding Today’s Consumer Behavior and What It Means for Your Business
When it comes to consumer behavior, so much has changed in just a few short months that it’s hard to know what’s changed and what’s stayed the same. With economic, health and business-related changes all around, can you be certain that your cus...
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Season 1
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Episode 8
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24:24
Mortgage Lending Leads: How to Manage Expectations in Today’s Market
Residential property owners are scrambling to refinance in record numbers as rates fall to new lows, but lenders are tightening restrictions as they introduce new terms and conditions. What about new home sales? Challenges abound, but so does t...
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Season 1
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Episode 7
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18:43
Managing Your Insurance Leads: Finding Efficiencies and Mitigating Risk in an Uncertain Time
Personal and property insurance companies are adjusting to unpredictable times. Customers are looking for breaks on their policies as their needs change and agents are looking for the best ways to keep their lead pipeline filled. Join us as Tro...
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Season 1
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Episode 6
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14:18
Eye on the Prize: Tackling Data-Driven Direct Response Marketing
How are you currently measuring the impact of your marketing? And have the benchmarks you measure against changed? How are shifts in consumer behavior affecting your efforts? Tune in as Aman Advani of Ministry of Supply shares how he’s looking ...
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Season 1
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Episode 5
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12:58