LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow

Lead Gen for Cord Cutters: Getting Granular with Today’s Audience

July 07, 2020 LeadsCon Industry Insider: Lead Gen for Cord Cutters with Mark Kaminski Season 1 Episode 11
LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow
Lead Gen for Cord Cutters: Getting Granular with Today’s Audience
Chapters
LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow
Lead Gen for Cord Cutters: Getting Granular with Today’s Audience
Jul 07, 2020 Season 1 Episode 11
LeadsCon Industry Insider: Lead Gen for Cord Cutters with Mark Kaminski

During the recent COVID-19 lockdown, Over-the-Top (OTT) and Connected TV (CTV) advertising spend increased across all subscription channels and platforms as more viewers tuned in at home. But what do things look like moving forward and how can you take advantage of this opportunity to generate leads? Join us as we connect with Mark Kaminski of Over the Top Marketing to talk about micro-targeting today’s television audience.

Show Notes

During the recent COVID-19 lockdown, Over-the-Top (OTT) and Connected TV (CTV) advertising spend increased across all subscription channels and platforms as more viewers tuned in at home. But what do things look like moving forward and how can you take advantage of this opportunity to generate leads? Join us as we connect with Mark Kaminski of Over the Top Marketing to talk about micro-targeting today’s television audience.