LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow

Let People Do People, Let Computers Do Division

July 24, 2020 LeadsCon Industry Insider: AI and Human Marketing with Seth van der Swaagh and Don Batsford Season 1 Episode 12
LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow
Let People Do People, Let Computers Do Division
Chapters
LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow
Let People Do People, Let Computers Do Division
Jul 24, 2020 Season 1 Episode 12
LeadsCon Industry Insider: AI and Human Marketing with Seth van der Swaagh and Don Batsford

With so many advances, and so much reliance on technology in these changing times, what role should humans play, and when should you rely on machine learning? Each has their strengths and weaknesses, and knowing when to use a personal, human touch and when to automate your process can vastly improve your marketing and customer engagement. Join us as Seth van der Swaagh and Don Batsford of Google share their insights on striking a balance to optimize your efforts. 

Show Notes

With so many advances, and so much reliance on technology in these changing times, what role should humans play, and when should you rely on machine learning? Each has their strengths and weaknesses, and knowing when to use a personal, human touch and when to automate your process can vastly improve your marketing and customer engagement. Join us as Seth van der Swaagh and Don Batsford of Google share their insights on striking a balance to optimize your efforts.