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Brand Tuned - Sharp Branding

Shireen Smith

Brand Tuned is a podcast about brand management hosted by Shireen Smith. It’s for entrepreneurs, marketers, and designers looking for insights into how to create, build and grow distinctive brands. Episodes include interviews with thought leaders sharing useful information on aspects of branding, from intellectual property and trademarks, to understanding your customers’ wants and needs, to using appropriate business models, setting the right brand strategy, and driving the strategy taking account of design, the customer experience, leadership of the team, and long term brand building. Shireen's book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property proposes the TUNED framework for brand management.

Recent Episodes

The Brand Starts From Inside OutJuly 30, 2021 Episode artwork Brand Positioning and Messaging With Margie AginJuly 23, 2021 Episode artwork The Key Role of Values With Chet MorjariaJuly 16, 2021 Episode artwork Insights On Setting Up In Business from a Serial EntrepreneurJuly 09, 2021 Episode artwork John Vuong - How To Grow Your Business Using SEOJuly 02, 2021 Episode artwork Chris Kneeland on Cult Branding June 25, 2021 Episode artwork Brand Naming Hierarchy – Essentials to Consider When Naming Your BrandJune 18, 2021 Episode artwork Brad VanAuken on Brand and Business StrategyJune 11, 2021 Episode artwork Rand Fishkin - How to Brand and Differentiate Your Online BusinessJune 04, 2021 Episode artwork Derrick Daye - Marketing is Too Important to be Left to MarketersMay 28, 2021 Episode artwork How to Stand Out With Unique Expertise – Go Narrow and BroadMay 21, 2021 Episode artwork Giles Edwards - Understanding Research and DiagnosisMay 14, 2021 Episode artwork Daniel Greenberg: What You Need to Know When Choosing a Domain NameMay 07, 2021 Episode artwork JP Castlin - What to Consider When Formulating Your Brand StrategyApril 30, 2021 Episode artwork Phil Barden - Using Gut Reactions to Support your Goals & Brand StrategyApril 23, 2021 Episode artwork How to Develop an Exit Plan for Your Business - Bryony ThomasApril 16, 2021 Episode artwork John Williams - How to Develop Your Ideas using Product Market FitApril 09, 2021 Episode artwork Brand Strategy With Mark RitsonMarch 31, 2021 Episode artwork Chandresh Pala - What is a Business Model? Make Sure You Use The Right One For Your BusinessMarch 26, 2021 Episode artwork Shireen Smith - Why Fuse Brand Creation With Brand Protection?March 18, 2021 Episode artwork Ross Kimbarovsky - Engaging Services for Your BrandMarch 11, 2021 Episode artwork Catherine Lang - Cline - Things to Consider When Hiring a DesignerMarch 04, 2021 Episode artwork Brant Cooper - Why Entrepreneurial Skills Are ImportantFebruary 26, 2021 Episode artwork Shireen Smith (from YouTube) - Does Copyright Protect Names?February 23, 2021 Episode artwork Monika Jansen - Creating Kick-ass Content StrategyFebruary 19, 2021 Episode artwork