Brand Tuned - smart thinking, better branding podcast explores what moves the needle in business when it comes to its brand. To what extent is a business' success impacted by its brand? Design is about how the business works, rather than just how it looks. Topics covered include how the brand impacts success so you have more time, more money, less stress. What's involved to have a distinctive brand that acts as a barrier to entry? Shireen Smith also covers the role of intellectual property and brand protection in branding.