[MBV Playbook] Ch. 50 — Go on a Listening Tour of Your Customers (#210) Artwork

Maximize Business Value Podcast

A podcast for business owners passionate about building long-term, sustainable value in their businesses - and ultimately transitioning on their terms. Mastery Partners Certified Partners host the Maximize Business Value Podcast: Dave Casey, Darren Williams, and Terry Chevalier. Mastery Partners equips business owners to maximize business value so that they can transition on their terms. Check us out at masterypartners.com.

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Maximize Business Value Podcast

[MBV Playbook] Ch. 50 — Go on a Listening Tour of Your Customers (#210)

May 30, 2024 • Tom Bronson • Episode 210

In this episode of "Maximize Business Value," Tom explores the transformative practice of going on a customer listening tour. Drawing from years of personal experience, Tom explains the importance of setting aside sales agendas to genuinely listen to customer feedback. Discover the powerful impact of asking customers the golden question, "If there was one thing we could do better for you, what would it be?" and how implementing their suggestions has not only improved business operations but also fostered long-term relationships. Tune in to learn how to effectively gather and act on customer insights to enhance your business value.

Mastery Partners

Elevating Businesses to Achieve The Business Owner’s Dream Exit
The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit.

Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit.
Mastery has developed a 4-Step Process to help business owners achieve their dreams.

STEP 1: Transition Readiness Assessment
STEP 2: Roadmap for Value Acceleration
STEP 3: Relentless Execution
STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey!