Moving the Needle on Small Business - Part One (#236)

In this week’s episode of "Maximize Business Value," Dave Casey meets with Rick Hopper, a Serial entrepreneur, Founder of ReadeREST, Shark Tank Winner, and Executive Director of Biz Owners Ed, a nonprofit serving the entrepreneur community in the DFW area. Tune in weekly to hear more from Mastery Partners and to receive relevant key content on your journey to maximizing your business value!

#maximizebusinessvalue #maximizebusinessvalue #MBVPodcast #PodcastForEntrepreneurs

Learn More about Dave Casey

Dave Casey is a seasoned business owner with deep expertise in all aspects of organizational behavior and a passion for helping entrepreneurs reap the full rewards of building their companies. He understands that a truly valuable business isn’t just profitable—it’s secure, scalable, and transferable. In addition to his work with Mastery Partners, Dave actively gives back to the entrepreneurial community through leadership roles with organizations like Business Navigators, Biz Owners Ed, and Liberty Ministry. Whether advising on strategic growth or mentoring the next generation of business leaders, Dave brings clarity, integrity, and decades of real-world experience to every interaction. His mission goes beyond exit planning—he’s committed to helping owners build lasting legacies.

Learn More Rick Hopper 

Rick Hopper is an American inventor and entrepreneur, best known as the founder of ReadeREST, a magnetic eyeglass holder. His journey to become a successful inventor gained national attention when he appeared on ABC’s Shark Tank in 2012. During his pitch, Hopper captivated the Sharks with his story and product, earning a deal with investor Lori Greiner.

Before Shark Tank, Rick had worked in various roles including sales and manufacturing, eventually launching ReadeREST after creating a magnetic solution to keep his reading glasses secure. His innovative yet practical product struck a chord with consumers, ReadeREST quickly scaled from a grassroots invention to a multimillion-dollar brand, selling in major retailers like QVC, Walmart, and The Container Store. Rick Hopper is both the Executive Director of Biz Owners Ed, a nonprofit serving the entrepreneur community in the DFW area and a serial entrepreneur.

Hopper is known not only for his product’s success but also for inspiring others through his story of perseverance, faith, and innova

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Transcript

MAXIMIZE BUSINESS VALUE PODCAST - EPISODE 236 Transcript

(1s): Tom Bronson

Welcome to the Maximize Business Value Podcast, brought to you by Mastery Partners, where our mission is to equip business owners like you, to maximize your business value and achieve the exit of your dreams, whatever that means to you. With insights gained from over a hundred business transactions, we share real world strategies, lessons, and expert advice to help you build long term sustainable value in your business. Each episode is hosted by one of our Mastery certified partners, their seasoned experts who've helped countless business owners navigate the complexities of growth, scaling, and building value.

(45s): Tom Bronson

They bring firsthand experience, actionable insights, and a passion for helping you build a business that thrives. So, let's dive in.

(60s): Dave Casey

Well, hi, this is Dave Casey, and welcome to Maximize Business Value. This is a podcast for, for business owners that are passionate about growing their business, growing the value of their business, and building long term, long term, I should say, sustainable growth. So, with me today, this is a real joy, is to have a good friend of mine, Rick Hopper. Rick and I have known each other for the better part of 10 years, and we've got, he's got a fascinating story, so it is gonna get, it got more fascinating just two minutes before we started this. So, with that, Rick, welcome to the Maximize Business Value Podcast.

(1m 37s): Rick Hopper

Dave, it's great to be here, buddy. Thanks for the invite.

(1m 40s): Dave Casey

You bet, man. So, we've known each other for a while. In fact, I first saw you before I ever met you. You were on Shark Tank a few years ago with your business. But let's start the story a little before that. Tell me about your first business that you founded and how you got going.

(1m 57s): Rick Hopper

I was a, so I would say back in, I, okay, let's just go back a little click. Before that, I, I was a, I, I went to college twice, but I only made it halfway through a semester. Both times I'm not slow. School is slow and I had to go make money.

(2m 15s): Dave Casey

Yeah. Yeah.

(2m 16s): Rick Hopper

So I went into construction. I got really good at doing doors and windows and kitchens and closet organizers, and I just love building things to this day. I have a great wood shop. I love building things,

(2m 26s): Dave Casey

Man. I paid for doors and windows, so I know that there's real money in there. You don't have to go to college.

(2m 31s): Rick Hopper

Yeah, no, absolutely. It's, it's a, it is a great gig if you love building stuff. So then I, I got strung out on drugs who, during my construction days, I, I, I smoked meth for two and a half years. I'm a 200 pound guy. I weighed 145 pounds for a couple years, did a little time in jail. Wow. Lived on the street for a little while. My wife kicked me out. We're going to keep that story nice and short. It's a miracle. That

(2m 55s): Dave Casey

Could be a whole nother podcast, and we'll probably get to that one at some point

(2m 58s): Rick Hopper

For sure. That's a very, very inspirational, yeah. One in a million story. So when I, but after I got outta jail, like I went to Jo, I went to work at Home Depot where I really learned about business back in the mid nineties. Yeah. Home Depot was a training capital world for business. There was,

(3m 15s): Dave Casey

Yeah.

(3m 15s): Rick Hopper

The soccer particularly trades split. Huh?

(3m 18s): Dave Casey

Particularly in the trades.

(3m 20s): Rick Hopper

Yeah. Oh, yeah, for sure. So, but I, I couldn't make ends meet. I wasn't making enough money at Home Depot. So I would, I went back to my roots. I was doing on weekends and evenings. I was installing doors and windows. Well, I, I stumbled across, actually, I got mad at the window industry because they wouldn't develop a product that I needed to make my life easier. And so I did it myself. January of 2001, I developed a line of products called Trim Quick. It's peel and stick window Trim that trims out the interior of the windows. You can look it up. That company is still around. I did that for 10 years. I started with, I started with nothing and built it up quick. It was a great company. I brought on a family member, a, a, you know, a 50 50 partners for a while.

(4m 4s): Rick Hopper

That didn't end great. But we're, this is not a partnership topic, so we'll, we'll talk about that another day. So, but I did, I did walk away with, you know, a couple million bucks in, in 2010.

(4m 14s): Dave Casey

And you really learned a lot about business, it sounds like.

(4m 17s): Rick Hopper

Yeah, I learned a lot of painful lessons about business and towards the end of that 10 year run with Trim Quick, I had to start wearing reading glasses. And, you know, when you do it with reading glasses, you put 'em in your shirt, you bend over, they fall out. Yeah. And my, my best friend says, Ricky, you should do something. I saw some lady wearing a pin. You should do something with magnets. And I'm like, oh, you know what, that's a great idea. So I, I'm, I bent a paperclip in half and I eped it to magnets, put a fender washer under my shirt, and I hung my glasses on a for about a year. And then I realized I got stopped three times a day, minimum.

(4m 58s): Rick Hopper

People asking me like, what is that on your shirt? How is that, what is that? And I tell, that was my paper clip thingy. It didn't even have a name. It was just a place to hang my glasses. Wow. So I'm like, I realized I'm, this might be the next big thing. 'cause I just sold my interest in Trim quickly. Yeah. And I had time on my hands. So I started doing street fairs. I'll get to the Shark Tank thing real, real quick if you want. Yeah. We'll just race to it. So I made 50,000 of these things by hand in my house, and I gotta figure out who's my customer, what's my price point? Is there real potential here? So I did, I started doing street fairs in farmer's markets, trade shows, and I did a golf show, gift show, home show, gun show.

(5m 40s): Rick Hopper

I mean, anywhere. There was thousands of people walking down the street. I set up my booth with my little banner that said, where are my glasses? And a little logo called Read Rest. And I'm sorry. Hey, Dave, am I supposed to do all the talking?

(5m 54s): Dave Casey

No, no, no. I, I'm gonna interrupt you here, but Okay. The thing that got me is this is like, you look up viral marketing. I mean, this is what you did. I mean, this is you, you went right to the people, essentially.

(6m 8s): Rick Hopper

I would say that Viral Gorilla Marketing. Yeah. Whatever you wanna call it. I just wanted to find out what my price point was. And you know what the funny part is? There's, I learned something very early when I was doing street fairs before I, even, even before I started hearing Dojo. You gotta, you gotta get on Shark Tank. Yeah. Yeah. I heard that thousands of times. I don't watch tv, so I had no idea what they were talking about at first. So, but I learned something. I'm like, what's my price point? Yeah. So I'm thinking I was making these things for pretty, very inexpensively Right. At the time. And so I put, I put out a price of $5 on my product, and my people will come to my booth and look at it and go, ah, I wouldn't pay two bucks for that thing.

(6m 52s): Rick Hopper

Yeah. And I'm like, wow, this is terrible. So the next day I put the price at $10. Yeah. Because, and I learned what I learned and Oh, and people would walk up my booth and go, 10 bucks, that's it. That's it. And they'd buy two of them, and then they would take that, they had the granny chain thing around their neck, you know, they're like a lanyard. And they would take their lanyard off, throw it in my trash can, and put their reader rest on and go, oh my God, 10 bucks. What a deal.

(7m 18s): Dave Casey

Wow.

(7m 19s): Rick Hopper

It was the day before. So, you know, you got this concept called perceived value.

(7m 23s): Dave Casey

Correct. Yeah. There's

(7m 24s): Rick Hopper

An, the antithesis of that is perceived lack of value if it looks if the price point's wrong. So I, I really believe that you have to be very psychological about picking your price. It's not just a multiple of your cost of goods. I mean, ultimately you calculate your price into a multi cost of goods. It

(7m 45s): Dave Casey

Is. But, but, but what you're doing is figuring out where's the real market at, you know, that's right. Market for this. And, and since you're a unique product there, there's no, there's no data on that.

(7m 54s): Rick Hopper

Yeah. No precedence. It was, and, but it was a, it took me 10 years. It's an uphill battle trying to train the general public. What is this? Yeah, yeah. People would, people would walk up to my booth and they would, they would stop in front of my booth and they would look at, at my banner, they look at my product, and they had this confused look in the face. And then they would finally get it. After a couple minutes, they'd be like, oh. And they're like, call their husband over, gene, come here. You gotta see this. And then come over, look at it. And then she wax him in the shoulder because he lost his $300 glasses

(8m 30s): Dave Casey

Oh. The day before. Oh, oh, oh.

(8m 32s): Rick Hopper

And I just, I got a hundred stories just like that.

(8m 36s): Dave Casey

So when we first met, you had just been on Shark Tank, I think, just a short time before. Yep. So, real quick, how did you, how did you get to Shark Tank? I mean, how, what's the process? How do you, how do you get on there?

(8m 48s): Rick Hopper

Okay. There's, you know, this was season three, keep in mind.

(8m 51s): Dave Casey

Yeah. So this is early on in Shark Tank. Yeah. Yeah.

(8m 54s): Rick Hopper

Season three. I'm gonna move my camera over here. So I'm looking at you and not to the left here. Season three was Lori Grier's very first day on the set. Yeah.

(9m 6s): Dave Casey

Yeah.

(9m 6s): Rick Hopper

And I just happened to get lucky. And I, I, I, she comes, I come rolling in. It was, I'm her, I was her, I was Lori's very first deal.

(9m 14s): Dave Casey

No kidding. How about that? To

(9m 16s): Rick Hopper

Get on the show, it, it takes an act of God, as far as I'm concerned, because

(9m 20s): Dave Casey

Well, you have to audition, right? You have to have something unique, something that's interesting. And you have to be interesting. Is that correct?

(9m 28s): Rick Hopper

Yeah. So they have these, I don't know when they started this, but they do these casting calls and they have these, these things where they meet up and the, the, the line will wrap around the block for hours and hours, and people come in and pitch their product for 20 seconds or whatever. Yep. I didn't do that. I didn't even know about that. Matter of fact, wow. I didn't, I had just learned about Shark Tank because I had literally hundreds of people tell me, dude, you gotta get on Shark Tank. I'm like, what is that? I don't watch tv. And they would explain it to me. That's a game show. You could win a prize. And I'm going, yeah, yeah. I'm starting a business. I'm not going on some stupid game show. Then I looked into it and realized, wow, everybody knows about this. Yeah. This is a big deal.

(10m 10s): Rick Hopper Cont. 

So I went on their website and there was a product submission option, or a submission feature on the website where you can tell 'em who you are. And there was rules. Now I lied and cheated to get on Shark Tank. I'm sure. Tell the whole world that, because I'm a firm believer that Yeah, you ain't cheating, you ain't trying. Yeah.

(10m 32s): Dave Casey

Yeah.

(10m 33s): Rick Hopper

That's not true. You have to know exactly. I actually, I'm a firm believer that every rule should be bent. Yes. If you can't bend the rule, it should be snapped in half in two new rules. Right.

(10m 45s): Dave Casey

That's the way to go. That's

(10m 47s): Rick Hopper

Awesome. And that's, I live my life. Yeah. So anyway, I, I went on the website and it said, do not send samples, do not send videos. Give us your name, your information, your website, your, just a brief description, and then attach a picture of yourself. Well, I did my submission. I told him all that about that stuff. And I said, if you wanna see a picture of me, click on this link. It was a moving picture. Now people that are over 40 years old know that that's a movie or it's a video.

(11m 16s): Dave Casey

Yeah, yeah,

(11m 17s): Rick Hopper

Yeah. So I went, I right where it said, don't send a video, I send a video. A week later I get a call from the head producer and he says, wow, hey, this is, this is blankety blank from Yeah. Shark Tank. Nice video. I go, you think so? And he goes, yeah, it was actually a really good video. So that's how I got on the show. I really got lucky. They, back then they had 40,000 applicants per season.

(11m 43s): Dave Casey

Oh, yeah. Yeah. I I was just on a podcast two days ago or attended a podcast. A guy on there is, he just went to a casting call up in Kansas City and he said there were easily 400 people there. And he actually went toward the beginning of the day. So he was, he was in and out by 11:00 AM but he said there were people that were there probably till 6:00 PM

(12m 7s): Rick Hopper

Oh, yeah. So

(12m 8s): Dave Casey

It's, that's, it's, yeah. It hasn't changed. I mean, I think it's, you know,

(12m 10s): Rick Hopper

That, that alone Yeah. Says something about what's happening in the world. And I don't think it was caused by Shark Tank. I think Shark Tank is amazing because there people have always had a lot of great ideas for the new mouse trap, or an alter, you know, alternation, alternate, alternate style of doing something. And there are so many incredible people out there. And the people that are gonna be watching this show, I think are people that are already in the game Yep. Or who have a burning desire to be in the game.

(12m 43s): Dave Casey

Yeah. And, and they, they may already have their idea and their concept, and they're looking to see, first of all, does anyone else have something similar? But also how are people presenting what they have? You know, how are they trying to pitch it? So, but so you're on Shark Tank, you get funded. Right. And, so what happened to your company when it happened? 'cause we're talking about maximizing the value of your company. You had started, you're in production, you've been selling some product, you found your price point. You're on Shark Tank. What's the next step?

(13m 18s): Rick Hopper

So I made a deal. I wanted nothing to do with, but we wound up working out a, an incredible relationship with Lori, her husband. And we had a, a nine year run on QVC. That is a long run. Wow. Now, so I haven't, we haven't done QVC in, I don't know, what is it, five years? Probably five. Five years or so. But it was a long run. Now we could very well light it back up. Yeah. Now, a lot of people don't know this, Dave. I sold my business three and a half years ago.

(13m 49s): Dave Casey

I remember you selling it. Yeah. Successfully

(13m 51s): Rick Hopper

Bought it back last week for, for 8 cents on the dollar.

(13m 56s): Dave Casey

No!

(13m 57s): Rick Hopper

Yeah!

(13m 58s): Dave Casey

8 cents on the dollar.

(13m 60s): Rick Hopper

I did. And it's..

(14m 1s): Dave Casey

Oh my gosh. Wow.

(14m 3s): Rick Hopper

It was! There's some things I really can't talk about.

(14m 7s): Dave Casey

I understand that completely,

(14m 9s): Rick Hopper

The details, but there were a lot of principles, you know, the principles that make somebody great, the principles that make a country great. If you abandon those principles, the principles that make a company great.

(14m 21s): Dave Casey

Yep.

(14m 22s): Rick Hopper

If somebody else winds up in the driver's seat and they start making adjustments to those principles or those procedures, they can have a devastating effect.

(14m 32s): Dave Casey

It's not all spreadsheets and, you know, it's, it, it's, yes.

(14m 36s): Rick Hopper

Yes it is. It's all spreadsheets for me. It is. I love it, I'm a machine. I'm an anomaly actually, Dave. 'cause most people that have the creative and the authenticism and the enthusiasm and the, and all that stuff, rarely can sit in front of a computer on a, you know, for several hours and

(14m 57s): Dave Casey

Run the numbers spreadsheet.

(14m 58s): Rick Hopper

Yeah. But I just, I happen to love both, and I think it's

(15m 1s): Dave Casey

Really important. Wow. Yeah. You are an anomaly. No. When you're successful. Wow. That is cool. So, so tell me, once you, once you started with Shark Tank, I, I'm assuming that that sales grew pretty rapidly.

(15m 15s): Rick Hopper

Yeah. I was, I was, I was following

(15m 17s): Dave Casey

That I should say. You

(15m 18s): Rick Hopper

Now, I was really disappointed the night my episode aired, because we had a hundred of our closest friends and family at the house. And I had sunk about $300,000 of my money, which is almost most of my money that I had from my previous sale leftover. And I sunk it into the inventory. I had pallets of products. Now there were about a thousand units in each box. Wow. And there were maybe 12, 15 boxes on each pallet. And I had several pallets in my little warehouse. So what happens with the human psyche is like you, they're looking at it, Hey, this is exciting.

(15m 58s): Rick Hopper

They're watching the show. Yeah. And you can see the analytics go up like crazy Google Analytics, and then, and then it goes to a commercial break. Ah, boom. It goes down. You've lost it. And I sold 2000 units.

(16m 14s): Dave Casey

Wow.

(16m 14s): Rick Hopper

2000 units. And I wound up that night, I went back to the shop, I expected to like below and out. Yeah. And I went back to the shop and I stood in my little shop by myself at two o'clock in the morning, I put one hand on each spot on two boxes, and I go, these are the two boxes we sold tonight.

(16m 34s): Dave Casey

Yeah. Wow.

(16m 35s): Rick Hopper

But I really wasn't worried because I see how people react to this product. Yeah. When they have it in their hands. Yeah. And they're like, oh my God, are you kidding? These are so strong. People go Now there's, I don't, I'm not gonna use Explanative on your show, but there is something that people say of like, like,

(16m 53s): Dave Casey

Holy, oh my holy shock. How could this be

(16m 57s): Rick Hopper

Is this strong? How could this possibly, how do, what kind of magic is in here? Yeah. Anyway, incredible, incredible technology. People love the product. But I wasn't really concerned that we didn't blow it out. The night we ship them, the episode aired. Okay. Because I knew that I had, even if it took me 10 years to sell this inventory, it was millions of dollars in inventory. And I know for a fact I'm gonna sell it. And I did. Yeah. Yeah. Well, the good news is, the next morning, Lori had my product on QVC, the morning after the episode aired.

(17m 34s): Dave Casey

Wow. And

(17m 34s): Rick Hopper

In five minutes, she sold $300,000 worth of product and sold out in five minutes.

(17m 40s): Dave Casey

Holy cow.

(17m 42s): Rick Hopper

And then for month after month after year after that, we sell out. We sell out and sell out.

(17m 46s): Dave Casey

If she's happy with you, you're happy, you're happy with the QVC, it sounds like. Yeah, yeah,

(17m 50s): Rick Hopper

Yeah. We both got what we wanted.

(17m 52s): Dave Casey

Yeah. That's tremendous. So when you scaled the company, what were the keys to doing that? I mean, now you've got the demand side going. How did you handle production? How did you handle staff?

(18m 5s): Rick Hopper

Well, I, I will say, I want to talk a little bit about Walmart. And a lot of, some people say, you know, some companies get killed by Walmart. Yeah. And they got Walmart or all this stuff. There's a, some, a lot of negative, Walmart was my best payer.

(18m 18s): Dave Casey

Wow.

(18m 19s): Rick Hopper

They paid on time, 30 days. They were great, great to work with. Had excellent systems and processes. But one thing I didn't like, well, I got a million dollar po and the next year I went in there. So we built all this infrastructure around. They were my biggest customer. This is before Amazon really started going up.

(18m 35s): Dave Casey

Yeah.

(18m 35s): Rick Hopper

Yeah. And so they were, by far, my concentrations were outta whack. So I contacted him, I went up to Bentonville then the next, next year, and they demanded a price, a price decrease. Sure. We're going, wow, we're already giving 'em a great price. We're working on really tight margins, and they're demanding a price reduction. So I hated the way I felt. Now, I didn't say yes to devastation. I said yes to, I'm not gonna be as profitable and this is gonna be painful. Yep. But especially, I didn't like the way it made me feel when I left there. Sure. And I left there with the resolve to render Walmart irrelevant to my business model.

(19m 17s): Rick Hopper

Yeah.

(19m 18s): Dave Casey

Yeah. So lower that concentration significantly. Yeah.

(19m 22s): Rick Hopper

Concentration, for example, what I was used to was with Trim Quick, my biggest, we were doing 5 million a year in sales. My biggest customer accounted for 3% of my sales.

(19m 34s): Dave Casey

Wow. Wow.

(19m 35s): Rick Hopper

Very secure. Yeah. So I went on a mission. It took me a year and a half, almost two years to not make Walmart ir completely irrelevant to my business model. But I, but I was all of a sudden in the driver's seat, I was, yeah. Yeah. I had, because I went on a mission to get into a lot of different stores, a lot of independent resellers.

(19m 58s): Dave Casey

See, and that's, that's one thing I, I know three other companies that I've talked to, business owners that have done business with Walmart, that kind of got in that same box that you did, where they represented so much of their business 'cause of success. I mean, it was very, it was more successful than they thought it would be. And Walmart said, Hey, we need, you know, we we're gonna be partners here. You know, third word, we need, we need you to have inventory. We need to, we need to get going. I mean, we need to do this. And, and, and then the conversation, once success happened was now we need to cost reduce this. And then, and then they were stuck because they, they did never successfully bridge that gap to, to,

(20m 37s): Rick Hopper

Well, a lot of people

(20m 38s): Dave Casey

Reducing that dependence on Walmart, you know?

(20m 40s): Rick Hopper

Yep. That, and anybody that ever tells me, and I, it's kind of a touchy topic, but anybody that ever says they got murdered by Walmart, I, my response is always the same. You didn't get murdered by Walmart. You committed suicide because you said yes to the red,

(20m 58s): Dave Casey

You walked down that alley.

(20m 60s): Rick Hopper

If you say yes to a deal, that's really bad for your company. Yeah. You can't, it's not murder. That's suicide. Because it's optional.

(21m 6s): Dave Casey

It is. It is. Yep. That's, that's wild. So you, things were successful. What, what was behind your, your decision to sell the company?

(21m 19s): Rick Hopper

Well, the world is ending back in 2020. Yep. Yep.

(21m 24s): Dave Casey

And

(21m 24s):

I had four companies come out of the woodwork. We weren't looking to sell, but we were on the, we were on the map, and there's several aggregators that were buying up Amazon companies. So to kind of go back a little and come back up, Amazon really started growing for several years after that event with, with Walmart. We stayed, had a great relationship with Walmart forever. Matter of fact, the next year I was able to go in there and give 'em a price increase. Huh. And they said, and they said, that's not how it works. And I'm like, well, I'm gonna really miss you guys. Yeah.

(21m 52s): Dave Casey

I love working with you guys. That's been great.

(21m 53s): Rick Hopper

But I'm not gonna, I'm not, if, if you're not interested in a mutually beneficial relationship, I can't be in it. Yeah, yeah. So we can win together, or I just gotta go win somewhere else. And they, you know, they took my pricing increase. It was, it was a great relay and they had a lot of respect for that. But when Walmart went nuts, I also introduced a couple of years before I sold, I introduced a line of reading glasses. Ah, very comfortable, lightweight, spring loaded hinges. Wow. Ultraviolet, a uv, UV protection, blue light blocking, anti scratch resistant anti. That's my, that's my seamless pitch. So read rest, reading glasses. You gotta get

(22m 29s): Dave Casey

Perfect compliment to the read

(22m 30s): Rick Hopper

Arrest. And you also got a place to keep 'em. Yeah,

(22m 32s): Dave Casey

Exactly.

(22m 33s): Rick Hopper

Anyway, comes the package. So when I introduced, I introduced this line of reading glasses, and we really want on an upswing in revenue and profits, and we became very desirable to several companies.

(22m 49s): Narrator 

Thank you for tuning in to the Maximize Business Value Podcast. This episode is the first of a two part release. Part two will be posted next week.

(23m 12s): Tom Bronson

Thanks for joining us for another episode of the Maximize Business Value Podcast. I hope today's conversation sparked new ideas on how you can continue driving value in your business. But remember, it's not just about listening. It's about taking massive action. Visit our website mastery partners.com for more resources. Grab a copy of any of the books in the Maximize Business Value series on Amazon or via the links below. And don't hesitate to reach out if you want to know how to apply these concepts to your business.

(23m 53s): Tom Bronson

So until next time, I'm Tom Bronson reminding you to relentlessly execute while you Maximize Business Value.