On this episode of GET TO KNOW YOU, we discuss another thought-provoking topic; ‘How does memory reduce conflict?’. This week, I’ll be sitting down with Aaron Padin. Formerly the Head of Art Design at J. Walter Thompson NY, Aaron believes that most design work is created with one of two goals in mind; to either unite or disrupt. Regardless of its goal, Aaron believes in meaningful design. Design with purpose that demands we feel something. Aaron was acknowledged in Adweek’s 2015 Creative 100 list as a top 30 Copywriter, Art Director or Creative Director whose smart, funny and innovative work keeps advertising interesting. Currently Aaron runs his own design firm aptly named Visual Math, where logic, purpose and creativity come together for successful outcomes. Welcoming Aaron Padin to Get To Know You. Tune in as we discuss; Design and Art directing, the difference and mentoring in different cultures. Why do you lose 50% of the details in your memory after 12 months? How does remembering work? What is the foundation of a strong memory? Why do we create our sense of self, based on the backward and forward recalling and creating events? And more. Stay tuned to the end of the episode where Clifford shares an exciting finding and to find out how you can join the conversation on the Get To Know You Café.
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Music- Sara Oliveira