Thrive in Life & Business
Welcome to Thrive in Life & Business, the podcast hosted by International business coach, mindset mentor, positivity queen and Veuve Clicquot lover Tara Best, Founder and CEO of The Best Coaching Company.
In this weekly show, Tara shares her love and tips around all things mindset, her marketing expertise and top things to consider to help you smash your goals, grow your business and Thrive in life you desire and deserve. She loves to provide a no BS approach to growing a business, thriving in life and creating magical moments along the way. Because with the right mindset and some effective marketing, ANYTHING is possible.
Be sure to connect with her on Instagram and let her know which episode you love the most! @thebestcoachingco
Thrive in Life & Business
203: Spring clean your Social Media
Ready to refresh your social media presence? Let's talk about spring cleaning your digital shop window to authentically represent who you are today.
Social media marketing doesn't have to follow a cookie-cutter approach. As I share in this episode, one of my clients adamantly refused to create video content – and rather than pushing her into that uncomfortable space, we discovered her true superpower was in written storytelling. Her ability to craft compelling narratives through captions became her signature style, proving that finding your authentic voice matters more than following trends.
Your social media should be a true reflection of your current values, offerings, and expertise. I walk you through a simple but powerful audit process that starts with an honest assessment: Does your profile clearly communicate who you are and how you help within seconds? This isn't about harsh self-criticism but rather identifying misalignments between who you were when you started posting and who you are today.
The heart of this episode focuses on practical ways to realign your digital presence – from crafting a reintroduction post that bridges any shifts in your business direction to updating your bio with language that speaks directly to your ideal clients. I share specific examples of how small language upgrades can dramatically shift perception and how to ensure your services are prominently featured for easy discovery.
Whether you're a seasoned entrepreneur or just building your online presence, this step-by-step approach to refreshing your social media will help you create more meaningful connections with your audience. Remember: consistency matters, but authenticity resonates. Ready to show up as your true self online and attract the exact people you're meant to serve?
If you'd love to learn more about the work I do, check out my website here. If you have any takeaways or learnings please do drop me an email tara@thebestcoachingcompany.com or drop me a DM on Instagram. I always love to hear your thoughts on each episode! You can find me here.
See you next week for another episode! Don't forget to subscribe and leave a rating or review so more people can find this podcast, and if it helped you today, please do share with someone who could benefit from it.
Keep thriving!
Hello and welcome to this week's podcast episode of the Thrive and Life in Business podcast. I'm your host, tara. I am a business and mindset coach and I'm a woman on a real mission to help business owners just like you grow your business organically in a way that feels amazing for you, and one of the ways that I love to do that with my clients and with my audience is through organic social media marketing. My background is actually more heavily rooted in social media and in marketing and that's kind of where I started my business back in 2015. I started out as a social media manager and then in 2017, I was asked to coach somebody on social media management. They basically saw some of the results that I was helping my clients create and asked me to teach them how to use social media. I said yes, knowing I could just figure it out later. And here we are, many years later, still coaching and loving it more than ever and wanting to kind of help you find a way to grow your business, build your brand and make more money online through organic social media, but in a way that feels really good to you. There, truthfully, is no one-size-fits-all when it comes to building a brand online. There's no one-size-fits-all when it comes to creating content. There's no one fits all when it comes to building a brand online. There's no one size fits all when it comes to creating content. There's no one size fits all when it comes to launching and selling on social media. There's no one size fits all when it comes to generating sales online. There's no one size fits all when it comes to how you should show up in your business either. This is very much about finding the way that feels best for you.
Speaker 1:Now I remember having a conversation with a client years ago who basically told me with absolute certainty that she was not going to be doing video. And I said, ok, amazing, and I think she kind of thought I would kind of say something like you have to like you have to be on video, you have to speak to camera, you must do lives and you must do reels and jump up and down and do TikToks and all of these things. And I said, okay, amazing, let's find your way. And what we've realised was that she is stunning at words, like she just has this way. She's like a wordy genius when she tells a story, when she showcases a case study, when she describes what she does, and she's using the written word to do so. Her words just flow. I could read her posts all day, every day. She just has a knack. So I said to her this is how you build your brand. You build your brand through the written word. You build your brand through captions, through storytelling, through taking people on a journey. That is how you build your brand and that stands true today for her.
Speaker 1:So there is no one size fits all. There is no way that your social media should look or should act, but what I want to help you do in this podcast is actually have a little think about where you can spring clean your social media and what that can look like, knowing you get to do it your way. So, first things first, I want you to grab your social media, whichever is your chosen platform. So, for the purposes of this, as the example, instagram is mine. That's where I get most of my clients, that's where I hang out, it's what I love, it's what I've used for so long. I've always loved Instagram. So, for the purposes of this, I want you to grab your social media account and I want you to open it, and I want you to have a quick scan down the page when you first see that.
Speaker 1:Does that truly represent who you are today, what you stand for and what you want to be known for? Because sometimes we can slip into a cycle of creating content and putting up posts and pictures because that's the way we've always done it, or that's the easy way, or that feels just like the best and easiest way for you right now. But if somebody brand new was to land on your account, will they get a real, true understanding of you, who you are and what you do? Will they get clarity immediately of how you can help them? Will they be able to see what your business is all about? Is it succinct, is it unified? Is it really clear and obvious what it is that you do? And does that represent who you are today and what your business does today and what you stand by today? So that's the first thing I want you to do have a little look, have a little review.
Speaker 1:The purpose of this exercise is not to beat yourself up, it's not to pick everything apart, it's not to hate on every single thing that you've done, but it's just to look at it and see if it truly represents who you are today and what you stand for today. The next thing that I want you to do after that is to really think about what you do love about your social media. What does feel good? Maybe it's how you create content, maybe it's the colours, maybe it's the look and feel, maybe it's the engagement what do you really really love? So, for me, if I was to look at my Instagram today and I would say to myself, you know, does this really represent who I am today and what I stand by? I'd look at it and I would say yes. I would then look at it and say, right, what do I love? Well, I actually love creating video and I love the colours of my brand, like, I love the kind of pink into the oranges. I absolutely love it.
Speaker 1:I would then actually look at it and say, right, what do I really need to improve on? And you know, coming to the end of Q1, maybe you might think I haven't been consistent enough, maybe I haven't been owning the power of my work enough, maybe I haven't really said what I wanted to say, maybe I haven't been as audacious as I would like to be. So you can look at that and you can say, right, this is what I really like. This is what I want to improve on. So real time, real life example for you. I might look at mine and say I definitely need to be more consistent. That is absolutely, categorically true. Life has been crazy these past few months. So I might look at mine and say, right, love the video, love the colours. I need to be more consistent.
Speaker 1:So, in terms of spring cleaning, my social, that's going to be one of my bigger priorities. I know it's something that's going to help me build my connection with my brand. It's going to enable me to keep showing up as an expert. It's going to enable my name to keep popping up and it's going to enable my audience to really really get to see how I can show up, how I can serve and support them. So that's the first kind of piece that I want you to do. That's your first audit.
Speaker 1:The next thing is, I actually want you to get really clear on who the fuck you are. Who are you today? What do you stand for, what does your business stand for? What are the boundaries that you want to have in place? What do you want your business to be known for? Get clear on this first, and then I want you to do an introductory post, reintroduce yourself. It's as good a time as any to actually do this now, but reintroduce yourself and actually bring this to the forefront. So let's say you look at your social media and you realise that maybe it has got a little bit disjointed, maybe you've got carried away with just trying to be more consistent and post as often as you can, and maybe that means that you've missed a bit of the intentionality that you had beforehand. So again, I want you to look at this what is the introductory post? If somebody landed on your profile today, what do you want them to know about you? Now? Again, this might be that actually last year you were talking about something, or you had a certain value in your company, or you felt committed to something, or there was something that you were offering as a service that just felt like the right thing. And now you're like I just don't really want to do that anymore. When was spring cleaning our social?
Speaker 1:The introductory post is a really great opportunity for you to look at what you do want to be known for, what you do want to say what is important to you, and actually reintroduce yourself based on who you want to be going forwards. So let's say, as a wild, wild, wild example, that you are a personal trainer and last year you really wanted to focus on helping people lose weight, but now you realise that actually that doesn't align anymore and now you want to help people become fitter and stronger. So your introductory post last year might have said you know, if you want to lose five pounds, I'm the coach for you. Join this weight loss program that I have and I'll see you inside this year. Your introductory post can either be a standalone if you are somebody that wants to get fitter and stronger, I'm the coach for you or it might say something like last year I was really interested in weight loss, but I realized that that's only a piece of our overall health. Now I love to support my clients in becoming fitter, stronger, healthier versions of themselves so they can excel in their careers, in their personal life and within their fitness. So there are a couple of different options you can take if you have had a change of direction in your business and that introductory post is a really good opportunity for you to reconnect with your audience in that way.
Speaker 1:But again, writing this introductory post requires you to actually really think about who you are, what you stand for, what's important to you and what you want to be known for this year. If there's any changes that you want to make, now is the time to make them. Now, once you've written that post, it's a really good opportunity to actually have a look at your bio. So this is the little description at the top of your profile, just to make sure it really still aligns. So if last year you were the weight loss coach and this year you want to help people with their overall strength and fitness, you might want to update your bio again, just so that everything is really succinct, so that everything makes sense. Everything adds up, everything follows through. So the introductory post is a representation of the bio. Your content is then a representation of all of that. Everything just follows on. Everything is crystal clear. It's super obvious who you are, who you serve and what you do. The second somebody lands on your profile.
Speaker 1:So once you've done your intro post, then look at taking out some key bits for your bio. Your bio also has to speak to who it is that you want to get in front of and who you want to serve. This is not the place for you to put complex qualifications like industry jargon and terminology, complex phrases that people are not going to have any clear what you're talking about. This is the place for you to say this is who I am, this is what I do. This is how I help you. Bang, bang, bang, boom, boom, boom. Job done, get really clear on it.
Speaker 1:You can then look to whether you want to give somebody a call to action in your bio, so something like click the link below for more information. Sometimes you can just put your website link and it's pretty obvious. If people want more information, they can click on your website link, but just make sure it really speaks to who it is that you want to speak to. So I'm going to open my Instagram and have a little look in real time for this. So my Instagram bio says that I help driven and determined business owners build a brand they love and make money online. It also says that I'm the author of number one book, magnificent Mindset. So it literally speaks to the type of client I want to work with driven and determined business owners who want to build a brand they love and make money online. That speaks to the type of person that I want to work with. What this also does is it enables me to really get clear in terms of who I want to work with driven and determined business owners that's my ideal client type who want to build a brand they love because we're not doing it for nothing, and who want to make money online.
Speaker 1:Get really clear and specific on this Now. If you're struggling with spring cleaning your bio and you're thinking, right, how can I show up in this way? How can I get really clear on my bio? Our next thing that you might want to spring clean is actually who your ideal client is Now. I actually shared a little bit about this at the end of last year in the podcast, when I kind of shared some of the reflection tasks that I actually do in my business at the end of each year, and I think this is as good a time to do it now as ever before, and it might be something that you come back to every three months, every six months or every 12 months, but this is an opportunity for you to look at the clients that you've worked with, the inquiries that you've had and the sort of person you want to work with, because, again, if you were the personal trainer and you had great results last year, helping people with weight loss, but that no longer aligns and now you're like right, going forwards.
Speaker 1:I want to help people with their strength and fitness. I want you to think about the ideal client that's going to have that as a value. What is the sort of person going to be thinking? If they want to become fitter, stronger and healthier, they'll have different thought processes and they'll want different results than the person that just wanted to lose weight. If you're a mindset coach and last year you helped people with imposter syndrome, this year you want to help people with self-belief and confidence. Again, get clear on the ideal clients in terms of what they would be thinking. What keeps them awake at night, what holds them back? What's the thing that they wish they could click their fingers and solve and everything would be fine. Then think about the results that you help people create. So this is where I want you to think about spring cleaning your social media, but also spring cleaning your business, so that you can really think about how this can all come together. The next thing I want you to think about is how your social media kind of represents everything that you do. So one of the things I want you to consider when you think about spring cleaning.
Speaker 1:Your social media is actually the content that you are creating. Are you creating content that showcases the value of what you do? Are you creating content that celebrates your years in business? Are you creating content that showcases the value of what you do? Are you creating content that celebrates your years in business? Are you creating content that positions you as an expert? Are you creating content that showcases your case studies, the value, showcases how people can work with you, or are you just creating content that's actually inspirational and fluffy and quite nice? Look at your content and just say to yourself what teeny, tiny upgrade could you do that will enable your audience to get to know you better, that will enable your audience to really see that you are the one for them and that you can solve their problem. And what tiny shifts can you make in your content that's going to position you as the expert?
Speaker 1:Sometimes it's a language upgrade, so instead of of using a certain word, you use another one. So instead of saying something like I'm your ass kicking coach, you could say something like I am the coach that's going to hold you to account. Maybe there's a slogan you used to use that actually just doesn't necessarily feel so good anymore, it doesn't feel so connected to you anymore and you just want to drop it. So have a little think with your content, what you can do to upgrade it, what you can do to speak to the ideal client you really want to work with. Then I want you to look at your imagery. Does your imagery really represent the quality of the work that you do? Does it represent the quality of the products and services that you offer, and does it really represent your business today, as you want it to be today and as you want it to be known today?
Speaker 1:So when you think about spring cleaning your social media, get clear on who you want to speak to. Get clear on that introductory post. Get clear on your bio. Make sure your bio is current, relevant and up to date and then really look within your content how you can speak to your ideal clients even more, how you can build your brand in a way that is going to attract these people to you through content. And then really ask yourself, when you look at your Instagram, when you look at your LinkedIn and you look at the overall picture, if you make those couple of minor adjustments, you've got your intro post, you've got your bio up to date, you've elevated and upgraded your content. Does it then speak to who you want to speak to? Does it showcase your brand? Does it showcase who you are and what you stand for? Does it showcase your values? This is ongoing work. This is about spring cleaning your social media but, truthfully, this is ongoing work. This is work that you will keep coming back to time and time and time again.
Speaker 1:And then the last thing is when you think about your services that you offer, are these present and visible and available on your social media? So, if somebody lands on your social media, is it really obvious how they can work with you? Is it really obvious what your current offers are? Is there brand awareness around your current services? You know I talk about my Thrive membership. A lot I have done on the podcast. I do on my social media, I do on my Instagram stories. Like, I want to have good brand awareness around this because it's something that's going to stand the test of time. This is something that's going to go on for a long time, so we have to have that element of brand awareness around it. So, again, look at your social media and look at the last time that you actually promoted your services.
Speaker 1:If you've got lots of things going on and lots of ways people can work with you, do you have a? Here are the five ways to work with me in q2 post? Do you have that pinned to the top of your grid? Do you have that as a highlights reel? Is that regularly featuring on your instagram stories as well?
Speaker 1:So your services have to be a part of your social media.
Speaker 1:Your social media is your virtual shop window.
Speaker 1:It's the place that people are going to get to know, like and trust you.
Speaker 1:They're going to get to know about the person behind the brand, but it is also the place that you need to showcase how people can work with you.
Speaker 1:So if somebody looks at your profile, is it clear how they can work with you?
Speaker 1:Is it clear what offers you offer? Is it clear what your paid services are? Because a lot of the time, this gets missed and people are so good at taking people behind the scenes or saying here's what I was up to today or here's a cute picture of my shop or here's value post about you know if you want to make more money online, but you have to have the promo in there of how people can work with you and I would really recommend that you have that as a pinned post and also really then look into the intentionality behind promoting it on your Instagram stories and using the highlights option as well, if we're talking about Instagram here. So that's what I want you to consider A nice quick little action for you to do, but look at where you can sprinkle in your social tidy things up, get more intentional, put more intentionality behind what you're doing, get more bold, get more courageous and audacious and really look at how you can connect on a deeper level with your ideal clients and your audience.