272: The mindset required to stand out & scale

You can have the best strategy in the world and still feel like you’re pushing a boulder uphill if your inner dialogue is full of doubt. In this episode, I share a replay from my free Stand Out and Scale experience, starting with the real foundation of sustainable business growth: mindset, identity, and leadership. If you’ve ever thought “I just want the 10K months, why am I doing mindset work?”, this will land.

We walk through my journey from starting this business in 2015 with two simple mottos (if you don’t ask, you don’t get, and say yes and figure it out) to discovering mindset work in 2018 almost by accident. The shift isn’t fluffy. It changes how you handle challenges, how you build self-belief, and how you lead when things feel uncertain. One line becomes a compass: with every moment in business, you either become bitter or become better.

If you'd love to learn more about the work I do, check out my website here. If you have any takeaways or learnings please do drop me an email tara@thethrivingbusinesswoman.com or drop me a DM on Instagram. I always love to hear your thoughts on each episode! You can find me here.
 
See you next week for another episode! Don't forget to subscribe and leave a rating or review so more people can find this podcast, and if it helped you today, please do share with someone who could benefit from it.
 
Keep thriving!

Transcript

Welcome And Replay Setup

SPEAKER_00 0:00

Hello and welcome back to the Thrive in Life and Business Podcast with me, your host, Tara Punter. Today I'm going to be sharing a replay of a recent training that I delivered in a brand new free experience that I ran called Stand Out and Scale. The first training was all around your power, your mindset, your identity, your leadership, and it received such incredible messages that I thought actually I want to put it up on the pod as well. So without further ado, let's dive into the replay. Who's

Live Kickoff And Audience Check In

SPEAKER_00 2:28

feeling unstoppable? And who's ready to feel even more unstoppable over our next 10 days together? A huge big warm welcome. I am so so excited to have you all here with your Here With Me Live or catching the replay. I'm so excited for what we are going to go through over the next 10 days, for what I have to share, and for the shifts that I am so ready and excited to see within every single one of you. So, first off, if you're here with me live, I would love for you to let me know in the chat where are you checking in from? And is this your first time with me in one of these experiences, or have you been here before? I always love to get to know who's in the audience, who's on the Zoom call. I know I can see some familiar faces, so it's so nice to see you all and very, very excited. Jocelyn's from Cheltenham. Linda, it's your first time. Welcome, Linda. So happy you're here. Um checking in from the yard in Devon. I love that. Sweden, amazing. I love this. We're international, baby. Uh another Cheltenham, Shropshire, yesterday attended a number of my events. Amazing. I am so happy you are all here.

The £500 Voucher Winner

SPEAKER_00 3:34

First up, when you registered for this, I gave you the opportunity to win a £500 voucher. When you signed up, you would have had an email that said, here's your opportunity to win a £500 voucher. And the people that entered that competition have their names put into my champagne bucket. And I always love to pick out a winner to kick off the call, start with the vibes. So let's pick out a winner and see who's our lovely winner today. Is she on live? Yes, she is on live. Fern Fields, you have won a £500 voucher, lovely. Congratulations. I will drop you a message and yeah, we'll get your voucher sorted for that as well. So

What Stand Out And Scale Means

SPEAKER_00 4:12

over the next 10 days, I want to help you stand out and scare you. No matter what your business is, no matter what industry you're in, no matter whether you are like fairly new in business or you're a seasoned pro and you are, you know, just absolutely already known, I want you to be able to take that to the next level. But

Starting A Business From Scratch

SPEAKER_00 4:34

first off, who am I to do this? So I started my business back in 2015. I started working as a journalist and social media manager. I got my first few clients through two of my life mottos. Number one was if you don't ask, you don't get. And number number two was say yes and figure it out. Back then, 11 years ago, I had no idea what I was doing. I had no idea how to sell, I had no idea really how to create content. I had no idea how to build a brand. I had no idea how to stand out, and I definitely had no idea how to scale. All I knew was that I had this fire inside of me. I had this fire that I wanted to turn into an empire, but I had no idea what that looked like. I had no idea what the path was going to be, how it was going to unfold. I had absolutely no idea.

Discovering Mindset Work By Accident

SPEAKER_00 5:23

If you fast forward a few years then, in 2018, I actually fell into the world of mindset and I fell into it completely by accident. It was not something that I set out to do, and it was not something that I thought was really going to help me stand out and scale. And I remember when I kind of fell into this world of mindset back in 2018, I was so resistant to it. I just remember thinking, I just want those 10K months. Like I want those pivotal 10k months. That's all I want. I don't see how my mindset, my belief system, I don't see how my routines or my habits, I didn't see how any of that would help me hit this goal that I wanted. But I stuck with it. And if you then fast forward about 18 months into the summer of 2020, I've been doing this mindset work for a while now. And I really, really, really started to see how it changed everything. It is no over-exaggeration when I say it changed everything. It changed how I view challenges, it changed how I overcame things, it changed how I viewed myself, it changed how I navigated just regular growth challenges that happen in business. It changed my level of my self-belief, it changed my conviction, it changed my confidence that I had in myself. And I realized something really profound.

Bitter Or Better Mindset Shift

SPEAKER_00 6:42

There are always going to be things that happen to us in business. And we have two choices. With every single thing, you either become bitter or you become better. And that mindset shift alone changed so much for me. And I really started to realize at that time that what was going on in our mind, you know, our thoughts, our beliefs, our emotions, the memories that we have, it either helps us create the most incredible life and helps excel us and helps propel us forwards, or it can be the thing that holds us back. Because the truth is your mind is like the soil that you plant seeds in. If your mind is fueled by self-doubt and not feeling good enough and doubting yourself and questioning yourself and desperately wanting to do something, but then this little inner chatter goes on and says, Yeah, but who are you to do that? Then what is being planted is going to produce a field full of weeds and poisonous plants. Whereas when your mind has your back, when it absolutely wants to help you achieve anything that you desire, when your mind is backed by self-belief and confidence in yourself and conviction in yourself, then those seeds that get planted turn into the most beautiful flowers and fruits, like a meadow of just beautifulness. And the view that you have of the field in front of you, and in this analogy, that field in front of you is your business. And whether that business and that field is full of poisonous weeds or beautiful flowers and fruits is dependent on what you are planting into your mind. Now,

Your Mind As The Soil

SPEAKER_00 8:24

when I really started to understand mindset work and I really started to see how my mind could really, really help me, one thing became really, really paramount to me. I had been holding myself back. Let's not peep into the waiting room. I have been holding myself back because this inner dialogue that was going on was almost fueled by fear. It was almost fueled by scarcity and worry and not feeling good enough. And there was this part of me that was really wanting to like push myself out there, that was wanting to be seen, I was wanting to create incredible things, but this little fear inside my mind was so strong that it just kept me staying stuck.

Fear Scarcity And Playing Small

SPEAKER_00 9:07

Now at this point, so this is kind of around the summer of 2020, I did not stand out in the online marketplace. So I had been having my business for about five years. I had started coaching in 2017, so I kind of ran two businesses parallel to each other, one was marketing, one was coaching, but neither of them really stood out. And neither of them felt like I was like truly known for something. They all felt like I was trying to fit this mold. You know, I was trying to say the right thing on the internet, I was trying to be professional, I was trying to like have the right brand and have the right font and have the right colours that made me look like I knew knew what I was talking about. I was trying to like have the photo shoots in a certain way. So I just looked like I was a professional. But it always felt like I was acting out of alignment. Because the truth was behind the scenes, I was this. I love bright colours, I love getting doled up, I love like being glamorous, I love like bright colours, I love pinks, I love oranges. But there was almost this disconnect because my brand that at the time was a personal brand wasn't any of that. And I just remember having this one like eureka moment in the summer of 2020, and I said to myself, fuck it, I'm doing it my way.

Choosing Alignment And Conviction

SPEAKER_00 10:28

The reason that it worked was because I had got my mindset to such a place where I absolutely backed myself. I believed in myself, I had that level of conviction.