The Digital Utopia Podcast
Ready to conquer the chaos and accelerate growth? This show is for business leaders and department heads looking to refocus on revenue growth and align efforts across Marketing, Sales, and Customer Service to maximize revenue potential. Listen in to weekly episodes that dive into the strategies, philosophies, tools, and tactics that will support your approach to organizational growth. Co-hosted by Frank Cowell and Joseph Freeman, co-founders of Digitopia, a RevOps (revenue operations) firm dedicated to supporting B2B organizations implement a consistent client acquisition and delight program called The Digital Utopia Methodology™ on the HubSpot platform.
Podcasting since 2020 • 45 episodes
The Digital Utopia Podcast
Latest Episodes
Ep 45 - How to Utilize Separate Sales Pipelines to Better Manage Your Team and Forecast Revenue
As organizations grow, so do the number of unique functions within a Sales Department. Do you have a framework in place to support each function? Do you have insights into how each function is performing? In this episode, Frank Cowell and speci...
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Episode 45
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19:57
Ep 44 - What Is Marketing Attribution and How Do You Use It?
Are you tracking all of the interactions a prospect has with your brand as they progress through your buyer’s journey? Do you know which interactions trigger action and which interactions don’t? In this episode, Frank and Joe talk through the i...
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Episode 44
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21:18
Ep 43 - What is NPS, and how can your company use it?
Do you know how likely your customer base is to refer your business to their peers? In this episode, Frank and Joe break down the net promoter score (NPS) function and why it's an insightful metric for your entire organization. Walkthrough how ...
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Episode 43
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22:16
Ep 42 - 3 Processes Companies Often Lack That Limit Their Growth Potential
In this episode, Frank interviews Don Crow. Don previously ran his own agency and currently helps B2B organizations activate a RevOps approach on HubSpot so they can maximize their revenue potential. Don shares his experience...
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Episode 42
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31:56
Ep 41 - DEBATE: Is RevOps a good fit for SMBs?
In this episode, Frank and Joe go back on forth on the function of RevOps in an SMB. Who is the right person to fill the RevOps leader role in an SMB? Additionally, what core skillsets should they have, and what background makes the best RevOps...
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Episode 41
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18:56