The Digital Utopia Podcast
Ready to conquer the chaos and accelerate growth? This show is for business leaders and department heads looking to refocus on revenue growth and align efforts across Marketing, Sales, and Customer Service to maximize revenue potential. Listen in to weekly episodes that dive into the strategies, philosophies, tools, and tactics that will support your approach to organizational growth. Co-hosted by Frank Cowell and Joseph Freeman, co-founders of Digitopia, a RevOps (revenue operations) firm dedicated to supporting B2B organizations implement a consistent client acquisition and delight program called The Digital Utopia Methodology™ on the HubSpot platform.
Episodes
45 episodes
Ep 45 - How to Utilize Separate Sales Pipelines to Better Manage Your Team and Forecast Revenue
As organizations grow, so do the number of unique functions within a Sales Department. Do you have a framework in place to support each function? Do you have insights into how each function is performing? In this episode, Frank Cowell and speci...
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Episode 45
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19:57
Ep 44 - What Is Marketing Attribution and How Do You Use It?
Are you tracking all of the interactions a prospect has with your brand as they progress through your buyer’s journey? Do you know which interactions trigger action and which interactions don’t? In this episode, Frank and Joe talk through the i...
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Episode 44
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21:18
Ep 43 - What is NPS, and how can your company use it?
Do you know how likely your customer base is to refer your business to their peers? In this episode, Frank and Joe break down the net promoter score (NPS) function and why it's an insightful metric for your entire organization. Walkthrough how ...
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Episode 43
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22:16
Ep 42 - 3 Processes Companies Often Lack That Limit Their Growth Potential
In this episode, Frank interviews Don Crow. Don previously ran his own agency and currently helps B2B organizations activate a RevOps approach on HubSpot so they can maximize their revenue potential. Don shares his experience...
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Episode 42
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31:56
Ep 41 - DEBATE: Is RevOps a good fit for SMBs?
In this episode, Frank and Joe go back on forth on the function of RevOps in an SMB. Who is the right person to fill the RevOps leader role in an SMB? Additionally, what core skillsets should they have, and what background makes the best RevOps...
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Episode 41
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18:56
Ep 40 - Why Sales Teams Need to Separate Hunters and Closers
In this episode, Frank and Joe talk about why hunting and closing should be separate functions in your sales team and how you hold each role accountable. They also dive into how you can separate your pipelines to gain better insights into your ...
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Episode 40
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27:11
Ep 39 - Bottlenecks Impacting MQLs, SQLs, and Opportunities
Do you oversee the processes responsible for turning prospects into customers? In this episode, Frank and Joe talk through common hurdles organizations face that limit the flow of your contacts moving from one lifecycle stage to the next.
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Episode 39
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28:58
Ep 38 - What is the Difference between RevOps and Growth Hacking
Have you heard Growth Hacking and RevOps used interchangeably? It is understandable as there are a lot of similarities between the two approaches.In this episode, Frank and Joe talk through the difference, similarities, and use cases of...
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Episode 38
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14:58
Ep 37 - RevOps Triage: How to Systematically Address Bottlenecks
See how you can uncover revenue optimization opportunities in your organization and address the hurdles limiting your growth with a proven method to manage bottlenecks.In this episode, Frank and Joe walk through the
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Episode 37
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19:48
Ep 36 - Is RevOps Simply the New Inbound Marketing?
Are people just renaming Inbound Marketing as RevOps? Sparked from a recent article titled, "I'm Afraid for our RevOps Community" Frank and J...
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Episode 36
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23:14
Ep 35 - Why Process is the Key to Revenue Growth?
B2B leaders, have you heard yourself say, “Our process isn't working!”.In this episode, Frank and Joe dive into process, and why process is the first problem you need to address in your organization. Without the right process in place, y...
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Episode 35
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31:38
Ep 34 - What is the difference between RevOps and Ops?
Is your operations team currently stretched thin or are you looking into activating a RevOps position in your company? In this episode, Frank and Joe talk through the question, what is the difference between RevOps and Ops? Walkthr...
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Episode 34
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24:58
Ep 33 - What is Tech Debt and how does it impact your business?
How can RevOps help a B2B organization address, reduce, and recover from Tech Debt? In this episode, Joseph Freeman and guest, DJ Shirley explore the topic of Tech Debt from a revenue operations perspective. Walkthrough the origins of tech debt...
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Episode 33
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19:05
Ep 32 - Why Digitopia Uses HubSpot?
The HubSpot platform is a regular mention on the show so in this episode Frank and Joe dive why HubSpot is the go-to platform for Digitopia. Listen to a walkthrough of the reasons the team encourages organizations to utilize HubSpot when they a...
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Episode 32
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23:42
Ep 31 - What Technology is Needed to Empower RevOps?
Does the technology in your company empower RevOps? In this episode, Frank Cowell and Joseph Freeman talk through the 5 technology categories your organization must have in place to support a RevOps strategy. The five categories of technology i...
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Episode 31
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25:10
Ep 30 - [Quick Hit] What Technology is Needed to Empower RevOps?
Does the technology in your company empower RevOps? In this [Quick Hit] episode, Frank Cowell and Joseph Freeman provide a brief overview of the five technology categories you need active in your organization to support a RevOps strategy. The f...
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Episode 30
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5:57
Ep 29 - How to Foster Buy-in From Your Leaders When Activating RevOps
Implementing a Revenue Operations growth strategy in your organization is a large undertaking and will require buy-in from your organization's leadership. In this episode, Frank Cowell and Joseph Freeman walkthrough the hurdles an organization ...
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Episode 29
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29:38
Ep 28 - Why is Alignment so Difficult to Solve?
Why is alignment such a difficult challenge for B2B organizations, and what are the common sources causing misalignment? In this episode, Frank and Joe explore
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Episode 28
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32:21
Ep 27 - Who Should Not Activate RevOps (Revenue Operations)?
Are you looking into integrating RevOps (Revenue Operations) into your organization? In this episode, Frank and Joe talk through the needed commitments and expectations an organization needs to be aware of before activating the business functio...
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Episode 27
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18:54
Ep 26 - EOS & RevOps: Business Management Frameworks
Does your organization have a framework that fosters accountability, structure, and vision? Explore the value EOS (Entrepreneurial Operating System) can bring to an organization. Unpack the importance of running 90-day rhythms for your major in...
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Episode 26
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37:32
Ep 25 - The New World Thinking RevOps Brings to B2Bs
What changes have RevOps (Revenue Operations) brought to the organizations in recent years? In this episode, Frank and Joe dive into "The State of RevOps Report", a joint effort published by HubSpot and ProfitWell. Unpack the 5 key shifts...
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Episode 25
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31:38
Ep 24 - Who Owns Revenue Operations in a Company?
Is revenue operations (RevOps) a dedicated responsibility within your company? Is responsibility dedicated to a single role or shared among several team members? Today Frank and Joe talk through the question, Who Owns RevOps in your company? Ex...
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Episode 24
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24:15
Ep 23 - What KPIs Does RevOps Track?
Do you meet and review established KPIs regularly to make sure your organization is on track or making adjustments to stay on target? In this episode, Frank and Joe dive into common KPIs and metrics a revenue operations team should be tracking ...
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Episode 23
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25:10
Ep 22 - What is Lead Scoring and How it Supports Your Sales Team
Is your sales team spending more time sifting through incoming leads versus actually talking with them? If you don't have processes to help manage your lead flow, you will waste time connecting with unqualified leads and neglect the individuals...
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Episode 22
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33:40
Ep 21 - How To Harness The Power Of Automation Across Your Organization
Is your organization utilizing automation in your sales and service departments so you can optimize your team’s time and prevent routine tasks from falling through the cracks? In this episode, Frank and Joe talk through when and where you can b...
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Episode 21
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54:06