Ep 28 - Why is Alignment so Difficult to Solve? Artwork

The Digital Utopia Podcast

Ready to conquer the chaos and accelerate growth? This show is for business leaders and department heads looking to refocus on revenue growth and align efforts across Marketing, Sales, and Customer Service to maximize revenue potential. Listen in to weekly episodes that dive into the strategies, philosophies, tools, and tactics that will support your approach to organizational growth. Co-hosted by Frank Cowell and Joseph Freeman, co-founders of Digitopia, a RevOps (revenue operations) firm dedicated to supporting B2B organizations implement a consistent client acquisition and delight program called The Digital Utopia Methodology™ on the HubSpot platform.

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The Digital Utopia Podcast

Ep 28 - Why is Alignment so Difficult to Solve?

November 17, 2020 • Frank Cowell & Joseph Freeman • Episode 28

Why is alignment such a difficult challenge for B2B organizations, and what are the common sources causing misalignment? In this episode, Frank and Joe explore 3 sources responsible for creating misalignment across an organization. Cause 1 - People are focused on their role's specific function, not how it impacts the company/customer experience as a whole. Cause 2 - Varying data between departments and across internal platforms. Cause 3 - Department KPIs don't compliment each other or leave gaps in the customer journey, negatively impacting the customer experience and causing friction between your teams. Dive into how these sources of misalignment gain footing in a company and how you can best address them.

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