The Digital Utopia Podcast
Ready to conquer the chaos and accelerate growth? This show is for business leaders and department heads looking to refocus on revenue growth and align efforts across Marketing, Sales, and Customer Service to maximize revenue potential. Listen in to weekly episodes that dive into the strategies, philosophies, tools, and tactics that will support your approach to organizational growth. Co-hosted by Frank Cowell and Joseph Freeman, co-founders of Digitopia, a RevOps (revenue operations) firm dedicated to supporting B2B organizations implement a consistent client acquisition and delight program called The Digital Utopia Methodology™ on the HubSpot platform.
The Digital Utopia Podcast
Ep 36 - Is RevOps Simply the New Inbound Marketing?
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Frank Cowell & Joseph Freeman
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Episode 36
Are people just renaming Inbound Marketing as RevOps? Sparked from a recent article titled, "I'm Afraid for our RevOps Community" Frank and Joe explore a potential fear for the future of RevOps. The RevOps community is losing sight of two big questions as it relates to the RevOps function:
- Why does RevOps exist within the organization?
- Where does the function live within the organization?
In this episode, hear how Inbound Marketing talk tracks are working their way over to dilute the core functions of Revenue Operations in an organization and how these mislabels are falsely representing RevOps. The hosts also outline the core responsibility of your RevOps Champion (aka RevOps Leader) in an organization and where the RevOps role land in an organization structure.
Podcast Brought to you by - Digitopia