The Digital Utopia Podcast
Ready to conquer the chaos and accelerate growth? This show is for business leaders and department heads looking to refocus on revenue growth and align efforts across Marketing, Sales, and Customer Service to maximize revenue potential. Listen in to weekly episodes that dive into the strategies, philosophies, tools, and tactics that will support your approach to organizational growth. Co-hosted by Frank Cowell and Joseph Freeman, co-founders of Digitopia, a RevOps (revenue operations) firm dedicated to supporting B2B organizations implement a consistent client acquisition and delight program called The Digital Utopia Methodology™ on the HubSpot platform.
The Digital Utopia Podcast
Ep 39 - Bottlenecks Impacting MQLs, SQLs, and Opportunities
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Frank Cowell & Joseph Freeman
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Episode 39
Do you oversee the processes responsible for turning prospects into customers? In this episode, Frank and Joe talk through common hurdles organizations face that limit the flow of your contacts moving from one lifecycle stage to the next.
One example in the episode dives into how the process responsible for managing contacts in the sales pipeline is actually built around the sales team in many organizations. As a result, the sales team ends up being the group with the frictionless experience instead of the prospect due to the sales team having the most input.
Podcast Brought to you by - Digitopia