MSX International
We are MSX International – a leading, global provider of technology-enabled business process outsourcing (BPO) services to automotive manufacturers.For more than 25 years, MSX International has worked closely with vehicle manufacturers around the world. We help our customers maximize value and achieve measurable success through an innovative portfolio of automotive business solutions and services.We combine our deep industry expertise with cutting-edge technology solutions to help our automotive customers increase revenue and reduce cost, while enhancing operational efficiency and customer satisfaction.At MSX, our goals are to help our customers reach their full potential and to excel as their global partner of choice. We are an international company with headquarters in Detroit, US, and Colchester, UK.
MSX International
Modern frontline learning for the “New Normal”
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Brands come to life at the frontline. This is where brand promises are fulfilled, or often, rather unfortunately, broken. The frontline has always been important to a brand’s success, and the COVID pandemic has really underlined how important the frontline is to our lives, as well as to the economy at large.
Automotive brands have traditionally made significant investments in building and maintaining the competence of the frontline, i.e. dealer staff. However, conventional learning methodologies and approaches are beginning to show deficiencies. They are expensive and require learners to step out of the business. Most importantly, brain science shows that conventional learning is in contrast to how the brain actually learns.
Microlearning is an exciting new methodology that takes a business-focused, technology-led view of learning. It encourages learning in the flow of work, and is shown to be more efficient and cost effective than traditional learning methods. Microlearning presents tremendous opportunities to make frontline learning modern, contemporary, fun and impactful.
We are joined by Axonify’s Chief Learning Architect, JD Dillon, in this very informative chat about why the frontline is so important, what does it take to build a resilient frontline, and how microlearning as a methodology can help brands make the journey.
We also talk about MSX and Axonify’s joint initiative ‘Learn and Thrive’, which you can sign up for here.