Secrets to adding LinkedIn to your Multichannel Outreach: "The LinkedIn King" - James Watson

James and I have been swapping ideas on Twitter since our last episode and he has uncovered even more really cool ideas to help you engage with your buyers regardless of where they are. 
 
We know that LinkedIn is getting harder and harder to use for sales and selling. 
There are MORE and MORE spam messages arriving into everyone’s message streams and connections are harder to gain with most connection messages nearly always being the same weak automated attempt at personalization. 
 
Importantly, LinkedIn is currently actively reducing your ability to connect with LOTS of new connections. So...

1 – Can we still use LinkedIn as a prospecting tool?
2 – What should we do & How do we do that?
3 – What scripting could we use?

 
We also chat about the new features coming and what that might mean for all of us 
 
LinkedIn Marketplace & 
LinkedIn Audio chat rooms (think Club House) 
 
A longer episode but SOOO full of value. Enjoy.


James Watson
https://www.linkedin.com/in/jamesawatson/ 

James’s Website
https://connectedclients.co/ 

James Twitter 
@LinkedIn_King 


Mark McInnes
www.markmc.co
www.linkedin.com/in/mark-mcinnes/ 

POW Workshop
www.markmc.co/pow 

Tactical Pipeline Growth
www.markmc.co/tpg 

Catch all versions of me here.

https://linktr.ee/markmcinnes
LinkedIn profile
VIP sales mailer
Tactical Pipeline Growth
BOSS Podcast
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Transcript

Mark McInnes: 0:00

Welcome to the BOSS Podcast. If you want some great ideas around how to be better at selling how to start conversations with your ideal clients, then this podcast is perfect for you. Here, in this episode, we have another tactical and valuable piece of outreach from the LinkedIn King James Watson. James and I have been swapping ideas on Twitter since our last episode. And he's uncovered even more, really cool ideas and reasons to help you engage with your buyers regardless of where they are. So we know that LinkedIn is getting harder to use, right? There are more and more spam messages arriving in your inbox coming by connection messages, or just straight out spam through the DMS. So connect your messages are nearly, always the same. They're weak, automated attempts and personalization. And we now know which ones are automated, which ones are LinkedIn is trying to combat this. And they're reducing your ability to connect with lots of new connections. So I just want to be clear here. They're reducing the amount of connection requests you can send to help one back these automated outwards place. So there's going to be, make it harder for us to build out a network, right. So what should we do and how can we use LinkedIn as part of our multi-channel outreach as usual, we're going to show you why you need to change and what you should do and how to do it. We also chat about the new features coming for LinkedIn and what that might mean for all of us. The two of those features are LinkedIn marketplace and LinkedIn audio chat rooms. So much like clubhouse. So he has a slightly longer episode, but he's so, but before we jump into this episode, let me share something with you. If you want to get access to some sales skills or sales tactics for free, that's a hundred percent. All you need to do is jump across to our LinkedIn profile. And if we're not connected, then let's connect and you'll see right there on my featured section. There are always some bright things, absolutely free for you to grab and put to work straightaway. It could be free training Vara, a video session, or it could be an infographic. It might be some free downloads, a PDF or whatever. If you want something more often, then your best bet is to subscribe to my fortnightly newsletter, where I share the best sales strategies I'll share during that two week period, I don't spam you. It's one email, a fortnight. It's nothing more. I've over a thousand sales professionals getting that as of today. So feel free to join them. Well, we need to do the guy next to us is to go to Mark mc.co and you can sign up right there on the front page. If you want something more customized, if you or your team need to be starting more client centric conversations, and you want a hand with that, then by all means let's chat. And the best way to start that process is simply by sending me a message on LinkedIn or via the website or via Twitter. Now let's hear from James Watson, the LinkedIn King. Welcome to the podcast this week. He's back James Watson. The linked in, king. Was it the shining? When I said he's back. Welcome back. And thank you for coming back on to the boss podcast, right?

James Watson: 3:14

Thanks for having me again, Mark. So we started to be invited back. It's a good sign. Hopefully our discussion last time. I think we got plenty to discuss today. It's going to be super relevant to you or, yeah.

Mark McInnes: 3:25

So, um, look, ladies and gentlemen, it's great to have, you know, the LinkedIn King back on the bus stage, James, you were responsible for the feeling and the personalized message, personalized image marketing episode that we ran, not that long ago. And now that strategy is in most like 80% of my clients cadences. So they use a manual version. I use it to follow up connection requests, but thank you listeners. If you haven't listened to that strategy and you haven't used it, go and check it out. All you need to do is look for the boss podcast and for other LinkedIn King in the title. And James you the fastest 250 downloads ever on this podcast.

James Watson: 4:03

Oh, that's great to hit him up. It was good information. It's a great strategy. I'm curious to know what difference differences he make to your clients in your outreach using CIM. Is there anything you can quantify in that regard yet,

Mark McInnes: 4:15

but I'll tell you what works with replacing the way that it works is. So we've been using previously Eric and I said like a little video. And what we found is that there's a reluctance to download or display, even if you've got that personalized, you know, screen, or they were using their people's LinkedIn background. Right. And what we found is people didn't recognize, or what I believe is people didn't recognize it was their background because they're not on LinkedIn a lot. Whereas if we use the personalized image and we see a picture and put it on a whiteboard, you know, with me standing next to the whiteboard and some really simple texts as per your strategy. No, I don't need to download the pictures in the email and it's very easy for them to go. This is familiar it's specifically for my, so there's less hesitation or no requirement to click on a video link. So I think that's, I think that's what works is that standard that route for, or. It

James Watson: 5:03

does. And then the other option you've got is their images of powerful people under play the value of image. It's like, you don't have to download it. You just see it and consume it immediately. This is why you have Instagram. This is why you have snapshots when you have Pinterest image based platforms, especially. And so the other option you've got though is to turn your video into an animated gifs. And then upload that. And then there's no cookie monster being very popular as a follower means tapping his fingers on the desk. And you can see that animates motion using animated gifs images. It overcomes the picking the button to download it a hundred percent. I

Mark McInnes: 5:47

said, we've been printing off clients profile picture. And then just sort of totaling it side to side, creating the animation, and then putting that, adjust the animation inside the email. So it's me with your picture going, Hey James, you know, like it's crazy, but you know, it's easy. And I think it actually mikes what I'm finding is, you know, I've got very stiff salespeople in some instances, you know, making them. Have more fun and lighten up. So instead of going paid, Mr. Watson, it's, you know, Mark McGuinness from X, Y, Z corporation, Pty LTD. I'm looking to talk to you to see if there's any business synergies. You know, it's a discount. Hi James. It's Mark. You know, I'd love to have a tattoo about X.

James Watson: 6:29

I can't imagine anybody not straight, anybody in Australia using that kind of language is super important and building trust again. I'm sure you're going to see an uplift over time using these

Mark McInnes: 6:49

structures. So before we get off the last episode, I, you sending it via text message as well. Have you been sending them by text?

James Watson: 6:56

So personalized images. So the images, I don't like putting links to anything, text messages, they're expecting an NMS. So sending an image to the MMS, he's more expensive, very expensive, fast, depending on the country. You're sending it from. Less. So in the U S so I typically don't mess around with very short and simple email and LinkedIn message. Absolutely. I use

Mark McInnes: 7:25

clarity. My idea of volume is in a more clients are typically full cycle reps. So they're doing five outreaches a day. You know what I mean? So sending five in the messages, costs a buck and then no one case, but yeah. Okay. So I've got you back on, what are we going to talk about today?

James Watson: 7:40

Right. Well, we want to talk about the elephant in the room, which is that LinkedIn is increasingly restricting the amount of connection requests that people can send on a weekly basis. These seemingly introducing people are sharing screenshots or messages saying you've used up all your connection requests for this week, etc. This is definitely happening more and more. And so we can't ignore it. Why is this happening? Why is this happening? Well, I mean, obviously has been trying to find a way to produce the volume requests that people have been using. Happy making tax automation software over time by that volume is doing. And while lifting wants some engagement on his platform, some people to send some connection requests, it doesn't want you sending two, 300 a week necessarily. That's not really what it wants, because if you're sending 300 a week possibly personalized messages, they're going to be generic. They're going to, you're going to use human beings that just replicates software to copy and paste the same message. And as we were talking about this, the average quality of those messages to the corner, to the greater, the volume, the lower, the quality. So Lindsay is trying to find the balance because people complain. They're complaining about the volume of outreach. They starting to restrict connection with us. It doesn't matter if you have a sales navigator, sales navigator is not magic all day long. You're going to have to get, you have to get clever in your outreach. So imagine if you only had 100 connection requests, let's say it's 20 a day, Monday to Friday. What would you do? Which 20 people per day, would you reach out for that week and maximize the success of each individual post and accepting? The reality is this, let's say two months of connection requests a week and they say, get a 25% connection. So a 25% collection request to 250 connection requests accepted. Now, if you can understand a hundred. Well, the reality is how can you get a 50? And you can get a 50% connection acceptance rate of past 50 people. It's the same outcome. And actually you're probably going to get a better engagement with those people. If you have higher potency messaging personalized. So that's the name of the game? How can we get more people to say yes, well connection requests when we have few and send out.

Mark McInnes: 10:32

And if you think back to 2016, which depend on in 2015, we were getting 85 90% request acceptance. I would send in 20 minutes in of course a di and I would connect the iodine out of those 20. And that was easy. That was just by saying, hi, James, I'm connecting with Siles ladies in Sydney. Love to add you to the network. Simple as that. You send that now and that's going to get you that 20% connection. Right? So people talk about. Tiles has changed. No, it's tied to sign, you know, we were joking before, Hey, it's not 2019. It's not 2018 anymore. Right. This is the fact. Right. So whatever you were using it, months ago, you throw that out the window because it just simply doesn't work. And when you look at the quality of the connect to the question, the why that you're absolutely right. So, you know, when we got no personalized connection requests in 2016, 2017, Probably before that you wouldn't, you wouldn't connect, right? Unless it was personalized in the middle zone, you went like I'm trying to figure it out. Which personalized ones are, are spam. I got automated and personalized ones are genuine. And then in the last two years, you've almost gone. Any personalized message is spam. And the connection requests that come through with no message are probably more legitimate. Like it's completely flipped in the last. Two years. So it's a real challenge. So I'll be interested to hear what you think we should be doing.

James Watson: 11:53

We have to be aware, as you said, that things change in the digital space. Things change quickly three years ago, just because it worked for years ago was just lazy to make sure you don't fall into that trap of Lindsey thinking, but to be open-minded to adapting, innovating, improving in the digital landscape, we will do. And especially why for the last year has flooded people moving to online. My last year. With, with everybody was offline events being canceled. They transfer to online, this huge increase in volume of people using online because it's the only real channel available. So adapt to these changing times. So the question is how can we get this number of people to accept connection request? And there's couple of ways, kind of key ways. I'm gonna suggest that we can do that. First one is to. Personalize the connection requests, images, which we actually can't use image itself, but we're going to use texts. There's a concept in email cold email that is dominates. If you want to get results, sending out emails, you really mean to personalize. First line, the first sentence in your email. And so after you say the next sentence or two sentences is something where she's the reason for reaching out some scene that you want to reference. This email could only have been sent off, uh, nobody else in the world. So this is again, how do we do one-on-one marketing? This is how we use email to introduce ourselves. There is a way to this hybrid approach where you can create a special first line, the icebreaker to show people that you've done the research on them. Then you transition into a case study and then a call to action at the end to take action. So increasingly in the cold email space, this is the formula that people are using personalized first line, rather than case study call to action. That's the structure for a classic. High converting email cold email these days. Now it takes more effort, right? So if you give them the LinkedIn profile, they'll go research. So they come up with it. You can insert into the rest of the message structure. So that's the personal first line and you get way more, way more engagement when you take this very personalized approach to email, which makes sense, because he does seem like a genuinely one-on-one personal email. Does that make

Mark McInnes: 15:01

sense?

James Watson: 15:04

So if that works in email, why don't we do the same thing with LinkedIn? Personalize most fields you can use the first line. I'll give you an example from my experience, men don't have those fields, so you can't automate it with software. That's why, one of the reasons why people do it. So, if you do have, hopefully that allows you to create custom fields and then upload this custom first line, sending all of your connection requests with a personalized first line and then we'll follow up sequence. So that's yeah. So this is going to be. This is how you raised the game in terms of LinkedIn average, virtually nobody does this on LinkedIn. And when you do personalize this connection request, the response rate is way hot.

Mark McInnes: 16:05

So there's things that I see in my inbox, and I'm tempted to open it now because there's one, there'll be one right there and you may not all say hi, Mark. Love what you're doing at Mach McKenna sales training. Kudos. And then they'll just go. Can we get a meeting? Like, is it that, or is it

James Watson: 16:22

more than that great question. So this difference between average, first lines, but first lines. Great. So those lines. That's not really a personalized first line. That's just a generic sentence. You could say that to everybody. So that's the key. Does it pass the test? Could I replace that name and center? It's just a generic. So in that case, it doesn't pass the test. It's not fully personalized. Let me give you an example about a personalized line. So this was real based on real research for real outreach. So we did actually, I'll take an example of a tech company and the person, the first line is pain. So we zoom video. It's shocking, as you said that 27 30% of businesses never came back first line. So there's two sentences. So it's the first paragraph, but is there any doubt in your mind right now? I want to know how to do that. Well, we go through that zoom video companies. So not only did I see the video, I didn't just say I saw your video thumbs up. At least you're recognizing these made. But I'm picking out a specific facts that he said on that video and it wasn't even me. It was in May 22nd. So I want to show you that I have done research and I listened to the video. I listened to what he specifically said and I'm feeding back to him what he said. And I'm saying it's significant points. And it's a great point you made, so he's like my gosh, this person's watch the video. Understood what I said and he's repeating it back to me. So is he paying attention to every single word you say thereafter? Yes. Because you've demonstrated credits that you've done research. And so sort of that is like a, that's a full email. First-line now what would I say in LinkedIn connection requests? Because I like to keep my Lindsey connection request as short as possible that you've only got three. And you do a modified version of that. That would just be something like, I feel your recent zoom video about the impact of dos attacks on SMB. We'd love to connect. Thanks chains. I probably wouldn't go into the full detail. I would probably keep it shorter, but still refined it. I'm referencing that he's done a zoom video. He's still personalize. It still could only be sent to Joel Mary, anywhere else. That is personalization. That would be sufficient to at least lift you above everyone else. It's just sending

Mark McInnes: 19:27

generic messenger. Now that passes the test for me. Yeah, I love it.

James Watson: 19:35

Is your outreach getting you labeled as a spammer, once worked in B2B, outbound doesn't work anymore, the goalposts have moved and so much your approach to sales. Sure. You might land odd conversation or even a reply to an odd cold email, but is it scalable? Will it provide you with enough revenue to hit your yearly goals. Having worked with sales teams all over the world, we see what works and what doesn't. Our new power coaching program provides sellers with access to the very best training available today. It doesn't matter if you're a team of 50 or a team of one. We have flipped traditional sales training on its head. And allow you to learn in your own time and still get the important coaching, help that you need. Grab all the details@markmc.com slash pow.

Mark McInnes: 20:28

Okay. What else?

James Watson: 20:29

What happens next? So once we've started to personalized connection requests, then you should be seeing a bump just on that alone. But the other key strategy to increase is to go multichannel. Or you can actually email first. So let's just say, take an example. So we can reach out to Robert. We could send an email using this personal first line that we've already crossed in with a Rose and case study.

Mark McInnes: 21:02

Do we use the same line?

James Watson: 21:03

Yeah, absolutely. Yeah. I'll use this in the email. I'll use the full one. The one that I mentioned. Because in the cold email, you're going to send the first line. You're going to have the relevant case in an email. So you've got to be able to crop that message, the LinkedIn connection requests you've done. So we have to be really brief in the connection request message. The cold email will walk up to you. Now you might get a reply direct, but you can then send connection requests, need to say, Hey, Robert. And first of all, when you could use the same connection requests, I would say SWE, recent video about the impact of dos. You can also say, I emailed you about this recently, too. I emailed you the other day. Did you say that?

Mark McInnes: 21:54

We'd love to double check on it. We just send the email and the LinkedIn thing at the same time, try and pop up in two parts of their inbox. You know what I mean?

James Watson: 22:04

I mean, well, I have clients where we send the email that day before I will start the connection request the day off. So we can say, Hey, I emailed you yesterday or any emails. You're not sure if you saw it. What are we doing? We're referencing the fact we've reached out to them through another channel. What that means is that we're serious about reaching out to sales, a single channel, whether it's phone, email, social, whatever it is, carrier pigeon bright. We just stick to our favorite channel that we like. That's going to have limited effectiveness compared to when you go multi channel, when you start reaching out to people in multiple different ways. First of all, these people can't avoid. Even if they don't log into the links in it, as often as they check their email, they could have seen you most places. They're going to think this person is serious about contacting me. There's obviously a reason why, why reach out to me, I'm going to pay more attention to them and maybe responsive. So that's why

Mark McInnes: 23:04

double tap might work from a workflow point. So if I'm reaching out to you, I'll shoot you an email and then I'll do the LinkedIn connection request. Immediately. Most people would see that connecting of course, a little bit lighter. So from a workflow perspective, as a sales person, I can just get them done. And then assuming that it's not. That I'm doing that

James Watson: 23:22

manually. You definitely can do it at the same time. If you want to, I would just recommend testing different combination or I'm being scientific about it. See what works the best. But the bottom line is it's the channels of communication you use to reach out to your prospect. It's as symbol of that rising tide floats all boats on a hundred

Mark McInnes: 23:43

percent across that. I thought that the analogy was for the stock market, not

James Watson: 23:47

outwards. What else? So

Mark McInnes: 23:53

I know that there's more coming here, so we're going to, we've sent them an email using software that does this fancy first line stuff. There's awesome. So w sorry, it is software that gets it. Isn't it. You're not doing the work

James Watson: 24:04

yourself. You can do it either way, but no I'm using software.

Mark McInnes: 24:07

Absolutely. Okay. And did you want to share what that was or

James Watson: 24:10

you brought them up? I think, I think I will actually, because in this instance, the software market is very new software coming on board in the market all the time. So that's, you never want to be wedded to one particular platform, but the, the one I'm currently using is expanded. So each family is the platform that I use. It allows. Personalized most fields that you can then upload important data from a CSV, or you can slap the data into, into expanding from other applications. And so you can really automate the whole process, putting people into the campaign and expanding will then send out those.

Mark McInnes: 24:52

Okay. So that's pretty cool. Well, very cool, actually. So then what happens after that? We sent them an email, then let's say, let's stick with your strategy the next day. We then send them a personalized, very personalized connection request one. That's going to fool my, sorry,

James Watson: 25:05

I'm going to go high times and spend 45

Mark McInnes: 25:07

minutes crafting this. That's the thing, right? So I'm thinking you've listened to 27 minutes of my podcast. So therefore I'm thinking more with games has gone to that detail. I have to let him into the guy. I have to open the guy.

James Watson: 25:20

I know everybody. I can read the minds of all of your listeners right now, James. Wow. You guys are crazy. I haven't got time to go into the watch zoom videos. One of my prospects to pull out one nugget statistics. I'll never get anything done. If I did that. Here's the good means you can actually hire people. There's a whole new specialist, breed of specialists, outsource things first line, and they will do a good job on them as well. They're well-trained and so you don't have to be the first person that goes and finds the connection point. You can hire people to do it because ultimately, so writing is a researching and writing skills. It's not a sales scale. It's not a marketing scale because we're not trying to send you a purchase it. So we try to find a connection of humanity to reach out and connect with people. And that's a skill as any other skill that can be learned. So people that have that skill and if they're doing it consistently, they're doing it all day long. They should get pretty darn good at it. You can outsource the writing of these first lines,

Mark McInnes: 26:31

where do you find them and what do they cost roughly?

James Watson: 26:34

Well, if you go to the, on some sites, you can look for emails, personalized first line. We'll do a research for other people anywhere for about 75 to 80 cents us through to a dollar 30, something like that. And again, remember we don't where are we sending a hundred weeks and I'm be $100 to have 100 fully personalized first line, but you could send him a LinkedIn connection request, email to your prospects. You've written none of it. You use software to send it out. What would you do is respond back. When people start engaging with you because of the high quality of the message.

Mark McInnes: 27:22

I know, I would think that the average sales person to phone me a hundred personal lines, they'd say I'll have that in a Monday morning, nine o'clock. I got that done by Friday.

James Watson: 27:33

Well, it's not going to happen again. Like anything else that will be worst providers. So you got to know what a good first line is not good. First line is something which is truly personalized, not generic and kind of low level in lane. There has to be super specific to that. First of all, the company and reach stand out. But again, she'd seen a really good first line and I gave you an example already. That's the kind of needs to live up to. They don't accept it.

Mark McInnes: 28:06

Okay. What's the next step?

James Watson: 28:08

Well, there was a couple of other things going on in the world right now to be aware of. So Legion is really as all of these digital platforms, hang

Mark McInnes: 28:19

on the omnichannel piece. We missed the last step.

James Watson: 28:22

Oh yes, absolutely. Yeah. You're right. So absolutely. I tweeted about this yesterday. I talked about the only channel trifecta, the third piece of this trifecta.

Mark McInnes: 28:44

Crazy.

James Watson: 28:47

Here's the thing. If you send somebody a email, this highly personalized. Thank you follow up with the phone call that is going to be the easiest outbound phone, because all you're doing is you're saying, Hey, I sent you an email the other day and you could say that to the gatekeeper. If you're trying to get to them, you're just starting with that. You've tried to reach out to him through some other way, serious. And even though it doesn't shouldn't mean much. It actually does, especially. I know this, my clients have used this approach with shoes. You mentioned that you'll connect requests and all the barriers. So they will give you 15 minutes to move the process forward. So introduce yourself, get that name and brand recognition. You will not unknown to them. Absolutely.

Mark McInnes: 30:07

Now let's move into the other very exciting things that are happening in LinkedIn

James Watson: 30:14

Roundup. It feels up to what's going on. So there's a couple of things that are worth pointing out. So, first of all, for several months ago, penciling in September, 2021, where you can list your services and people can find those services directly. Without having to go off a Microsoft platform. So you'll be able to charge a prospect for hours consults and they will be able to paint directly. Well, you can also just like you might do on freelancing sites. We'll find them. And so many people are saying this is competition for those two industries, because the freelancing market, the stock price takes many people to continue growing up. And so think about something you've got LinkedIn's entire user base already on the platforms and you can, it to them services reduces the friction for people to be able to say yes and engage if you keep it all on the same platform. So that's going to be hugely crazy. Profile. So just your initial, initial foot in the door offer. Does

Mark McInnes: 31:51

that make sense? It makes me wonder what happens to websites, you know, is this the end of, so, you know, like I've got a website, but I think 95% of my business arrives via LinkedIn or is originated by LinkedIn. So sure I might get a phone call or a text message, but you know, they've usually seen me on LinkedIn and if there's a really easy way to buy a service, I wonder if that's going to reduce that friction, as you said, I think that's going to be really clever. I'll grab another gentleman who I've got coming on. The podcast wants to talk about. Amazon B2B is a B2B marketplace that they're trying to develop. So you wonder if Microsoft would just want to get the jump on that? I don't know much about that. Amazon bias. I don't know. I'll have Adam on in the next few weeks. Get some details about that. Yeah. So that's huge.

James Watson: 32:33

Thank you. So what can we do to get ready for that? Well, you need to brighten up your profile. For my 50th birthday, which was last month, I produced a PDF guide to how to improve the personalization tips. So that PDF is very popular. Frankly, we need to up our game to get ready to position ourselves as experts to build up following, build our targeted connections so that we can take

Mark McInnes: 33:10

my head's exploding. So

James Watson: 33:14

this kind of goes hand in hand with the next thing I wanted to touch on, which is really hot off the press. So you're kind of getting this news first here on the boss forecast. Which is producing clubhouse. So if you've been living under a rock on iOS, where you can create all your routes, where people come in and you've been super, super popular, Twitter is developing his own version of it as well, called spaces on Twitter, working. He only works on iOS, which again is super annoying if you're not on that platform. So we're also an invitation to those that have used it. And again, LinkedIn is looking well. I want a piece of that. I don't want a piece of these States market possible. Each saying that he released a mock-up yesterday, it's a feature of the LinkedIn. You can see the LinkedIn profiles. So again, you'll be able to know who the people are in the room where they're speaking. You can easily go get. Then. Again, the big advantage is credibility. So people are on the platforms we talked about. This LinkedIn groups are a ghost town, nobody engages. So leach has always had an issue how to keep people messaging. This could be a real game changer. You don't have to be on video, right. So you could be anywhere and it's just going to be more serious and people will feel more comfortable joining any of these other

Mark McInnes: 35:41

platforms. Yeah. Yep. So what I've seen all with clubhouse is. People will start conversations and they link back to their LinkedIn profile anyway, but you've got to get off clubhouse and then get, you know what I mean? So, so we talked about removing friction. This is super frictionless, right? So it's like, Hey, I'm right on the platform. I'm right there. I'm talking to James and this is his profile. I've got his messaging capability. I can see who has worked with and sees the skills and endorsements and see what he's posted about. I know if he's out of his depth, you know what I mean? Like stuff you're talking about, building a house and all your stuff is talking about sales. You know, and all your content is talking about sales skills or outreach. You're like, well, how does this guy know how to build a house? So, you know, the credibility piece is really easy. Whereas in clubhouse, you can sort of just turn up to any old room you want and, and start getting the notifications in clubhouse has been the biggest challenge for me, that was really

James Watson: 36:29

dumb. So LinkedIn has the audience, it has 700 million users. It has the credibility of being the number one business networking platform in the planet. Right. That's not changing anytime soon, if they just introduced this functionality into its platform. Do you think people are going to choose it rather than necessarily going up to top housewares? You said it's not the same. Trust is not the same user experience. It's a pretty poor experience. There's no experience. They're all people who don't know IRS devices. They're all people out there in the world without Apple, iPhone. Clubhouse. Didn't see a lot of competition. I don't know if this hits it's going to be

Mark McInnes: 37:17

serious competition when it does start. I think you mean a couple of our buddies from Twitter should start a room on outreach.

James Watson: 37:25

Yeah. I think a lot of people will come over from money too. On certain amounts of money,

Mark McInnes: 37:32

wrap it up. I promise before we keep it short and powerful and this staffing, they're like, it's awesome, but we've just mentioned Twitter and you know, I love social media and I've really been enjoying winter. And you know, you and your buddies over there when it's over there on the platform, like we're just having so much fun if you're not on Twitter or if you are on, if you're not on Twitter to get on Twitter, or if you are on Twitter, look up James he's at LinkedIn underscore King. And if you find junkie, I'm not far away. Yeah. And that's Amy McKenna's look good time. Like when you, when you put the politics aside and you just have people on Twitter talking about politics and yelling at each other, and then it's like, we've got everyone's secrets. We know everyone's having a good time and sharing stuff. It's really interesting

James Watson: 38:13

money. We're interested in building businesses. Those are the three things people are interested in. So it's a lot of positivity. Encouragement. I see a little bit negative criticizing each other. Having arguments about nonsense has always put me off being on Twitter. I'm sure I'm all alone. So. Highly recommend me and the people that we connect with great information, because you can post them on Twitter, on Twitter. So that's why I use, I love it.

Mark McInnes: 39:08

I couldn't agree. More. Speaking of engagement, how can people get more of the LinkedIn King of, of James Watson? Tell me what, where can they go, et cetera?

James Watson: 39:18

Uh, LinkedIn 10 as well. So you can look me up on both of those, but the best place to do is to go to connected clients, co connected clients.com and join. My email. Email is a massive place and I've got over 500 people opted in on this email list. Now my personal updates, additional secret private info that I only send an email to clients. You'll actually get two free PDF. And the other one is personalized.

Mark McInnes: 39:58

clients.com. Yep. And I'm on your list. How would you want electronic of technical? Thank you so much for coming on April the first, second term or another massive amount you have to do otherwise. and of course the better the guests in bed on the sales strategy. So we get the good news is it will only take you about 60 seconds to do, and you can probably access the review function directly from the device you're using right now to listen to us. I really appreciate it. Simply leave us a review and then screenshot that and send it to me either by DM on LinkedIn or directly through my email. And I'll send you a copy of the book straightaway. So that's it for this show. Catch you on the next episode. Thanks for listening.