Best Of Sales Skills Podcast
Best Of Sales Skills Podcast
LinkedIn Mysteries Solved. LinkedIn Live & LinkedIn Company Pages: Michelle Raymond.
Michelle is an expert at LinkedIn company pages as well as a well-respected LinkedIn trainer. In this episode we cover the fallacy of LinkedIn live. It turns out live has a few tricks you need to be aware of to getting it to work for you that might not be as obvious as you might think.
Of course, we also dig deep into LinkedIn company pages, including, why should we bother, what do we post on them, when and how often. Everything you need to know so you can get a start on building that all important company page.
Michelle J Raymond
https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Good Trading Co LinkedIn Company Page
https://www.linkedin.com/company/good-trading-co-linkedin4business/
Mark McInnes
https://www.linkedin.com/in/mark-mcinnes/
Join Mark’s VIP Newsletter
https://markmc.co/salesmail/
Catch all versions of me here.
https://linktr.ee/markmcinnes
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Tactical Pipeline Growth
BOSS Podcast
1 on 1 Consulting
Welcome to the BOSS podcast. For another episode this week, I'm doing by Michelle Raymond michelle. Welcome to the BOSS podcast.
michelle-raymond:Hey, mark. Thanks for having me. It's awesome to have two Aussies together. It's awesome. Yeah, definitely. Right. And I may not release the video of this, but we're dressed almost identical. It'd be hard for people to tell who's who he
Mark McInnes:Look, but we have got the current on-trend haircuts. So I think we should release the video. Okay.
michelle-raymond:Yeah, and then I can pretend we and try and figure out who's who, so Michelle, thanks for coming home. And I'm really keen to, to, to learn about you and your business. So you've got a different angle that people may not have heard about. LinkedIn pages is your thing. You're the trade for social strategists for good trading company, LinkedIn trainer. and what I like is you're a long time established professional salesperson, which is pretty cool.
Mark McInnes:Absolutely. I've been doing it for 20 years or a little bit more actually. So which I shutter to think that it's been that long, but I just love it. Right. I love selling, and I'm not afraid to say it because there's a bit of a stigma that often comes along with, you know, saying I'm a sales person or, you know, account manager or whichever flavor it is. And, you know, the fact is I love it. So I'm really excited to be talking about how company pages can help salespeople, because I think it really can play an awesome part.
michelle-raymond:Yeah. Yeah. Well, I'm like, hold on, man, two, brilliant. I have a zero knowledge base about company pages. So this is, you know, it's a dinosaur, too many good questions for me. I'll be like, huh, what really? And so I'm looking forward to learning as we go along. So just to give us a little bit of context about you know, your background and, and that sort of thing, and, and what you know about LinkedIn, et cetera, can you just give us some idea about where you've been and how you got started with good trading company and, and what it is you do?
Mark McInnes:Yeah, sure. So I, as I said, I've been selling for around 20 years. I actually started off in manufacturing. So most of my account management key account management type roles have been in the industrial space. So I love technical account management. So I love taking ideas and turning them into reality. And you know, that's manufacturing, not often glamorous it's out in the suburbs, in the big, dirty factories and stomping around and yeah. Steel cap boots and the like, but I just love it. You know, I love that whole creation space. So move through various industries really enjoyed it and ended up in the chemical industry. So working for Australia's largest chemical distributor. Now that sounds dodgy. I promise you it's not totally legal, but here's, here's how LinkedIn joined in. Right? So I've been selling for 20 years, worked for some really big companies. They had marketing teams. Turn up at the chemical industry at the distributor. And they say to me, Michelle, here's your laptop? Here's your phone? Here's your customer list go. I mean, who hasn't turned up on a, you know, a new sales job and had that happen. And I said to them, okay, yeah, no worries. I love selling. I'll go. And I said to them, so what do we sell? You know, is it on the website? And they said, no, Michelle, it's not on the website. I was like, okay, I'll go old school. You know, is there a catalog? You know, tell me there's a catalog. Michelle, we sell 10,000 ingredients. Like we do not have a catalog. You would be carrying around like, you know, the old yellow pages for those of you who are as old as me and, remember what they are. Right. and so, you know how I was like, okay, so we've got no catalog, we've got no website. Like how the hell do people know what we actually do? And they said, Michelle, that's your job. Go? You know, just get a new car, go and visit as many as you can. I said, Got like, I think had about 80 clients in that particular territory at the time I said so 80 clients tend to 10,000 ingredients. it is impossible. I'm good. But I'm just not that good. And so I recently got that job with them through LinkedIn. Right? Cause it was all six or seven years ago. It was all about. HR and recruitment. And so I'd been on the platform, got my online resume, AKA my profile, updated to get the job. And then I realized that there was also this opportunity to start. You know, creating content around the types of products that we actually sold. And so I started to post, you know, seven years ago. I didn't even know what social selling was. It didn't exist back then. I'm pretty sure, but I thought it's an opportunity for free because there was no marketing budget to actually share with people, the ingredients that we did. Without me having to run around like a crazy woman. And so I started to do that and then I realized very quickly that it was boring. If you just post, we've got this amazing ingredient, we've got this amazing ingredient every single day, or, you know, no one wants to listen to the same thing day after day. And then I realized it also doesn't work if you don't have an audience, it, you know, and so I needed to do? some work on, you know, building my followers. So I sat around doing that and I'm telling you, it's hard work. It took me six or seven years, but I owned, you know, the chemical distribution and specifically the beauty space globally on LinkedIn, you know? And I still play around in that space a little bit because the thing that I discovered was. It's an amazing opportunity to reach people that you wouldn't otherwise have the opportunity, because how was like, wow, I can reach people that talk about trends in Europe or trends, you know, things that are happening in the U S report that back into Australia. And all of the people I was supporting were going, oh, wow. I didn't know that. And so, you know, it evolved over time, but Yeah, I just love LinkedIn, you know, there's no gatekeeper. How awesome is that?
michelle-raymond:Yeah, well, this is true. Yeah. look, this that's very similar to my experience. You know, always I fell in LinkedIn because I was trying to grow a database, trying to grow a customer base and obviously proved to be very successful. so, you know, I think most people on this podcast probably would be already hopefully, if not, there's another, there's another reason. so just before we start on the, how many to which I'm really excited to hear about, we just, in our preamble, we were talking about LinkedIn live and of course you go to LinkedIn live with Karen Teasdale every Friday at one in
Mark McInnes:Yeah.
michelle-raymond:Australian time. So there's a plug in on that listeners. But we were just talking about, you know how difficult are you? So I'd love you to share that if you wouldn't mind, just for a minute or two.
Mark McInnes:Look, there's a lot of talk around, you know, the process of getting LinkedIn live and how amazing it's going to be. And when you get it, you know, I think there's an almost. Implied that you're going to have success. LinkedIn success comes with LinkedIn live. Now I'm going to give you a hint. So we have a half an hour show. Thanks for the plug.
Every Friday, 1:00 PM the LinkedIn Roundup with Raymond and his door. and so it's half an hour, but I want people to actually understand it takes us hours of effort. Before we get to that Friday. So the invitation process is really clunky on LinkedIn. So you max out at 1000 for the week. So you can't just hit a little magic button that says invite all of your contacts. So, you know, we have around, I think it's something like 20 odd thousand between the two. of us. it won't let you just send it out to all of them. So you have to be selective. The filters don't work the same on your phone as on desktop. So you have to be careful around, you know, which one you use. You also then have to think about it. You know, what's it like if I invite someone that's a us contact that is going to be 10 o'clock at night for them, you know? And you know, do they really want to see an invite for that now? Sure. They can catch up afterwards, but it creates a perception of you don't actually know that person. You know, why would you send them something? That's an invite at 10 o'clock, you know, maybe later if they're in Europe. And so we spend a lot of time promoting during the week. So on average, you know, out of those 2000, you might get like, you know, 250, 300 may register. And then on the day we're doing really great. Cause it's building up to about 50 people arrive. Now it then takes more time afterwards because you can respond to the comments. You know, afterwards as well as the live. So, you know, there is a second opportunity, but for the amount, you know, we're talking hours for that half an hour where we answer those questions. and I just want people to understand that LinkedIn live is only one part of it. The overall picture you should start using to really, you know, get success on the platform. It's, it's one tool but just, you know, don't underestimate how much effort it takes to make it successful.
michelle-raymond:Right. And just so that we can picture this correctly. So when you get an invoice, so you're, let's say you're inviting me to LinkedIn live and on busy this Friday, but maybe next Friday. So, so the, the so does that cut turn up as an invitation, like a connection request invitation or, or does it turn, or does that come up in more notice notifications?
Mark McInnes:Right. It comes up in your messages, so it will come up that way. So it will actually say you've been invited to this event. Now we also, because we use there's different ways that you can do invites and create the live event. So you don't have to create a LinkedIn event. To run a live. And I know that sounds a little confusing, but we actually tie the two together so that we've got a bigger opportunity to show up in organic searches and show up in the events list that we all get those notifications? you know, day after day. So we. Correct link it to the event, but you don't need to cause LinkedIn just released some new functionality that you can just use. So, whereas before you used to have to use other third party apps just to do the streaming. So yeah, it's a little messy. It's another subscription to add to the, add to the list each month on how all the LinkedIn trainers are showing up each week on LinkedIn. I mean, I don't know about you, but I've heard about, you know, I feel like 20 times $30 subscriptions a month, you know, just to keep up with everything.
michelle-raymond:Yeah. That's that looks like my credit card bill right there.
Mark McInnes:Yeah, exactly.
michelle-raymond:Sorry. So Michelle, well, that's great insights because I think you're right. People see LinkedIn live and I think, oh, I have to have it. I've got to use it. You know? so a little reality check there for most people. Nice.
Mark McInnes:it's also mark, you're highlighted exactly the, that just because LinkedIn gives you a tool doesn't mean that's right for you. You know, it just, you don't have to play with everything just because they, they launch it. you know, same goes with creator mode. You know, it's not right for everyone, you know? So just, just because they give it to you think it doesn't actually work for you, like. Or are you just being busy for the sake of being busy playing with the new toys?
michelle-raymond:Yeah. Although I did like the way you, you you've used yours with your creator mode picture so that it shows the text. That was that's clever. Well done. I can see more people doing that.
Mark McInnes:Yeah. the COVID
michelle-raymond:and check out. Michelle's
Mark McInnes:I do love the cover story, and it's a great way that you can show people things that they can't read on your profile and have a bit of fun. But the fun fact is I have cover story. I don't have creative mode, so I don't understand deal LinkedIn. Like let's hurry up with these rollouts. You killing us all. Okay.
michelle-raymond:like they're not going to move quickly. They're going to run at their own speed. So some pretty good insights that we haven't got into the real thing. So Michelle, tell me about company pages because. I've come from this mindset and I'm hoping you're going to make me change my mind tonight, but I've come from this mindset where social media is all about people, right? So I want to connect with Michelle because I want to say much Shell's doing, and you know, the fact that you might be doing great stuff at good training coward is it's not a relevant, but I'm interacting with Michelle. I'm not interacting with the company page or, you know what I mean? So, so, so tell me what, where does the LinkedIn company page. You know, w where's its place here in this eco eco structure. Why should I be bothering the head one? And I created one after talking to you for the first time. Quite some time ago. I don't think it's very good. and you know what should be on it, et cetera. Tell us all about it place.
Mark McInnes:And I need to say straight up front is just because I love company pages does not mean, I don't think that there's a huge amount of value in building your own personal brand and reputation online. Like I absolutely support that. So I am not someone that says go and build a company page and ignore your own. That is not what I'm here to do, but I think there's a missed opportunity. For businesses to miss out on by not having a company page that I just asking people to consider for a minute. So here's, here's how it happens. So I originally, when I set up my business about 12 months ago, so I moved from just using LinkedIn every day for the last seven years to it becoming my business, you know? And so I set it up and then I went about, and I wrote some training that was specific to the industry that I came from and says, look, I can come and teach you guys. And I walked in and they would go. Michelle. We do not have time. We have got zero inclination. I am a small business owner or various sizes. We just don't have the time to be creating content, doing all that personal stuff. And I said, but you have to be visible. It's, you know, it's 2021. We have to make sure that our companies are visible on, on some level. And they said, shall cut. You just do it for us. I think. What, and they're like, we'll pay you can't you just do our, you know, our company stuff for us. And it's actually you know, not against LinkedIn's terms and conditions, they actually make sure that it's actually okay. That you can outsource your company page management. So, which is actually not the case for personal profiles, you know, it's, it's against LinkedIn's terms and conditions. And so what I discovered was. There was a real need to share the stories of these businesses that were doing amazing things that no one knew about. And so, and they didn't have the resources internally. And so what happened was we then start creating some content. And then what do you know, all of a sudden, you know, the opportunities are showing up now, one of the things, and I agree to your point a hundred percent, no one wants to deal with. You know, I hear it all the time. The logo shout out to current is the one that one, Michelle, no one wants to deal with logo to logo. And I agree with her on that as well. And I think company pages historically have had a content problem. You know, they want to too many people use it as the. Do you know what free advertising? It's all about me, me, me and my company. This is what our goods and services are. And we're going to keep telling you and keep telling you and keep telling no one wants to watch the ads. You know, that's why we're all on Netflix, right? Cause there's no ads we can choose. And so I think when you create the right content from a selling perspective, You can actually start to create opportunities that it becomes like your 24 7 sales person, you know, it's working for you all the time and it really should be generating opportunities for the sales team to follow up.
michelle-raymond:Oh, so sir, what sort of stuff should we be putting on our company pie tin?
Mark McInnes:the least polished possible. So marketing teams throw out your corporate branding, get rid of it, pull out your iPhone and start shooting photos around the office. Show us behind the scenes. I want to know who's the accounts person that I keep getting emails from following up my invoices or who's the warehouse guy that packs my order. Let us say what goes on behind the scenes? Like what effort do you put in to make sure what events are you presenting at? You know, maybe you're out and about, you know, doing presentations. It's definitely needs to be relatable person to person. And so what I've found is before, if you talk about, you know, your business too much, people switch off, it's boring. They want to hear, how does your business solve my problem? You know, and if you create content from that space and add value, the same as what we say on personal profiles and personal branding, then it works. It's only when you make it all about you, that it doesn't work on company pages,
michelle-raymond:So who's the target audience. Do you think, is it, is it your customers or is it your future staff? Do you know what I mean? Like say, if you're talking about taking, taking videos of the office, I can see here, or if I'm paying the accounts to, you know, Barry's doing the accounts and if I'm, you know, oh, there's Barry, that's nice to see, but I'm also thinking if I was any potential employee, you know, I'm seeing, you know, around the office and it's an absolute, chaotic pig style. I'll be thinking about where I'm working all day or alternatively, you know, if, if I was in an office yesterday to Carla's office in, in. In the city and Georgia and it was so SMIC, you know, and I was like, oh man, I would want to work here. you know, and if I saw that, I'd be pretty impressed.
Mark McInnes:Look at it's both. It's both. You've nailed it because on one hand, you creating a perception for your ideal client. Like that's the number one goal, because coming from a selling background, I want the work that you do to have a return on that effort. You know, I don't want to do it just for the sake of being popular on LinkedIn. I wanted to create opportunities and the other opportunity is to become an employer of choice to attract the right talent. You know, because we're all stalking right before we do anything these days with jumping online, trying to find out what everyone else said about, you know, whether it's the hotel we're on TripAdvisor, whether it's on Google reviews for, you know, a restaurant reviews somewhere, we all are doing the work behind the scenes before we do a purchase. And we're seeing that in the last year, the numbers, you know, we're up to 756 million people on LinkedIn. And people are becoming more reliant on the platform as a buyer. And I think that's the opportunity for sellers is to catch up, you know, this is where your buyer is. We know that they're there you know, per capita. Did you know that Australia ranks in number 10 in the world? LinkedIn uses versus per capita, like number 10, you know, it's a huge opportunity here specifically in Australia, which I found really interesting. So. about 12 million people are on LinkedIn here in Australia, which is Yeah, go fishing where the fish are.
michelle-raymond:just made me remember, you did some work with Coca-Cola a couple of years ago now, but I was with them for a long time. And I remember they told me. Having open I'll ask you. W what do you think was the most popular page on their website?
Mark McInnes:Maybe the careers one, it based on our conversation. yeah, and I wouldn't have guessed that unless we'd had the preamble just here a second ago. but Yeah, like everyone's looking, you know, I think the reason that people moved away from company pages is that you don't get the likes and comments and engagement. Like you love, you know, it's great on your personal profile, you get 50 likes, you get comments and you feel good. You don't unaccompanied pages. You don't get that many. And it feels like it's not working, but if I had a dollar for the number of times, I turn up at like an event or somewhere where people that are following my content and they see, oh yeah. Michelle, I saw that and they recite it to me. And in my head, I'm going, Yeah. But why didn't you press, like, why didn't you press comment, but they see it, right. And it's a bit of a, you have to trust me on this one, then watching, you know, it's just more so, you know, in the lurking type space, as we would say on LinkedIn for company pages, then the actual engagement, which is difficult to kind of explain to
michelle-raymond:W w what are your thoughts about advertising and the company pages?
Mark McInnes:Well, I don't lack it. Whew. I'd never used an ad. I would never advocate for an ad. I know that you can obviously only run company pages. With ads, sorry, you can only run ads with company pages other way around I believe, and the reason why I'm going so hard on company pages is that, you know, LinkedIn had the hugest gear with ad spend last year, you know, thanks to COVID. So a lot of people move their advertising off Facebook and Instagram and onto LinkedIn with the changes, you know, the COVID brought about. And I believe that LinkedIn is going to just keep making it more and more attractive the company pages so that people will come across and potentially spend money on ads. Because, you know, I think the HR solutions and the sales solutions that LinkedIn offer a fairly saturated, you know, there've been products been around for a long time, and we've heard about LinkedIn creating the B2B marketplace, which I'm very excited about, which will probably happen in another year or two, but start building now, ready for that. You know what I'm saying? Get in early.
michelle-raymond:Yep. So, so I throw a couple thousand dollars at adverts just to test it out. Like, you know, In typical mark format, no planning. So I created some adversity and donate a couple of times to LinkedIn over a two month period. Cause I was, I am B testing, some other advertising and and then linking it back to my website. So I could see how many, like how many people would click on the advert and then go through to my website. Of course there was nothing to do on the website, which was where I hadn't thought it out properly. I should have got them to do something so that it was worthwhile. But anyway, but the point being, I. I was able to really segment really sharply. And I got tens of thousands of views on the ad. you know, at a rate of about, you know, the average person was seeing at 1.3 times the like that to be a little bit higher. but the click-through rate was really good, particularly when I compared it to some other advertising that I'd been doing or, or, or, or talking about. So yeah. I was poo-pooing advertising without testing it, but having tested it you know, I think it works okay. I've used it for some events, you know, the B2B meetup that wasn't very successful. we've got lots and we've got hundreds of thousands of views for that. We spend a bit more money than just a couple of thousand dollars but that didn't translate into, you know, thousands and thousands of attendees in a virtual event. So I guess to just to fill in the gap, that's more firsthand experience. That's not
Mark McInnes:My understanding is like, you know, as far as if, you know, you're not niche market, you can filter down and target that very, very, very well there's around 200 filters that you can use. So that's great. The second part of that is it's quite expensive. you know, relatively speaking to some of the other platforms. so the other day I was looking at the new boost function. That's on company pages that they've just launched, had that for a couple of months now. And so I went and had a look and so boost is really. Attractive word that makes you want to press it. It's it appears just above your company page posts and you think, yes, I want to boost. And all it is is it takes you to a page where you can create an ad and spend money to get that, you know, performing posts, you know, a post that's performing organically that you can actually get it out to more people. Now it should just say. Paid advertising. So, so that people know boost equals paid advertising and promotion of your posts. It's not a fancy little button that we get on company pages that you go, oh, doesn't that sound great. So don't, don't think that it's a free hit. It, it costs you money. Now, the reason that I don't advocate for it is because I have never pressed on a LinkedIn ad in the entire time that I've been on LinkedIn and every poll that I've run, every person that I've spoken to, no one else does either. And I want more than just a view. So my methods probably take longer to get a return, you know, with the content and creating, you know, we're looking at probably a six months. Initial startup phase, if you're at zero followers, but it only takes between 500 to a thousand company page followers to actually see a return. And you can do that in five to six months, you know, just at a standard level. If you have a bigger company, it would probably happen faster. If you had more people to help out and promote. Now, one of the things that I will want company pages to do and that they don't do very well is. Build up the authority of the sales team. Like everyone talks about employee advocacy and the sales team should go out and create their own personal brands and do all the work of social selling on LinkedIn. And I say, no, the company page should be supporting that growth. You know, often there's no KPIs. There's nothing in it for sales teams. We know that high performing sales teams that are, you know, at around 125% of budget, mostly use LinkedIn as part of their tools. but I'm saying, get your company to support that the other way around. It's not the employee's job. 100% to do all the company building and promotion. You know, do what the other way around as well. So you can really build the credibility up if your sales team is the go-to authority, you know, and help them out, you know, and make life easier. The other thing that I would say with the content is a, one of the streams of content besides behind the scenes is definitely handle objections. So talk about if someone has, you're not the most you know, for instance, you're not ever going to be the cheapest goods or services, then address why you not start to create content around what makes yours a premium product. And then, so when your sales team has that conversation, half of That's already been had, and they go, yeah, I saw that. I saw that. And so that's the other stream of content that I would highly encourage.
michelle-raymond:That's a good idea. So that's a very good idea. So I'm guessing the, the biggest mistake most people make. Well, there's probably two mistakes that people make with, with company pages. One, don't have one to create one and don't post any content. I'm guessing they're probably the biggest mistakes.
Mark McInnes:There are.
michelle-raymond:the people do?
Mark McInnes:It literally takes 10 minutes to create a company page and it's free. Like there is really no reason that you can't have one, even if you don't use it. And there's a reason that you can do that. It goes back to making the employees profiles. When you update your work experience section, you'll go from having just a little great buildings to having your company's logo. Again, it just makes things look a hundred percent complete on your employees. Profiles just as much. It also gives you an opportunity, depending on the size of your company. You know, LinkedIn has created tools for employee advocacy, so you can create posts for them. And then your team can just go in in the company page section, and they can choose from the posts and just post them as themselves. So there is tools in behind the scenes that make life easier for both sides. You know, you can control what gets posted and they don't have to actually spend the time to create everything, you know? And so there's some tools behind the scenes. 15 minutes. It will help with your SEO show up on Google's first page results for your company. if you don't create content, you know, it's better than nothing to have it there. but you know, just I don't expect people to post every day. I think with company pages three times a week is great. If you're trying to manage it and you don't have the internal resources even once a week, but consistently once a week is what I would recommend.
michelle-raymond:Right. Yeah, I was having you going to say once a month, then I might get a pass, but okay. So once a week, three times a week, can I cheat and just use You know, posts that my employees or that I've made elsewhere that have been popular and then re re you know, like if not done the post, can I just click, edit, cut, and paste and regurgitate that, you know, maybe that was a two-week post two weeks old, and that it's, you know, got a couple of thousand views it's done pretty well. Clearly it was a topic that people liked and then bumped that into. Into my company page, I guess maybe I'd probably change the wording a little bit to make it say like, it's come from a company rather than a person. Is that something that's viable or do you advise against it?
Mark McInnes:Yeah. So if you love the, I personally love the strategy of repurposing. So, you know, LinkedIn shouldn't take over your whole company time and life, and especially a small business owners when you've got several different hats that you're trying to juggle day after day. I don't want you to be drowning in LinkedIn. So repurposing is really great. Often there's a lot of content on your website that you can just chop and take little bits and reuse it and drive people back to the website. So. When you're starting out, you know, one post a week is really easy to do when you're just repurposing. And again, if you've created a really great post, it's awesome for the company to go and back that up and say, look at what our employee did and build them up. You know, this is a two way street and you get, you know, when you have both streams working in combination, Then it's way more effective than one person trying to build up the company. And then the other way around the company's trying to build up the employees. So work together yeah, nothing new in life, but you know, the more that you collaborate as a team to help each other, the better the results, it really is that simple.
michelle-raymond:I can't. So I definitely feel better about company pages. so what's the, what's the key, like if you got one, one thing for people to remember you know, so, and obviously this is pertaining to people that are solopreneurs or, or. Small business owners. I would imagine marketing managers, most large businesses have got a company pie taste. Nice. What would be the one takeaway that you'd like to leave everyone with?
Mark McInnes:Biggest issue that I see with company pages is that I see people trying to create a LinkedIn version of their company, not just who they are, why they're existing customers out in the offline world, why they love them, share about that. Stop, trying to be a LinkedIn version of you that you feel like you have to be a particular way. Your customers love your particular company for your personality, your brands, the way you do things. Just bring that and make it your digital twin online, stop trying to make a LinkedIn version of your company. It just doesn't work and it feels inauthentic and you lose trust. And if you don't have trust yeah. Everything falls over, right?
michelle-raymond:Okay, but to be clear, you help people do this and you do this for people, don't you. So
Mark McInnes:Yep.
michelle-raymond:if, if you're inclined, we can, can we reach out to you and get you to help us do that? Okay.
Mark McInnes:look I'd love to. So, and this is what happened, you know, I, I kept my business really simple. I can train you how to do things, or if you don't have the time or the inclination, and you will never go to have those two things, then you can outsource your company page management. You know, and we can look after that for you. And because I don't think the option C of not doing anything is a good option for businesses because your, your competitors will, if you don't, you know, and you'll miss out on opportunities that are, you know, I've generated over $3 million worth of sales that I can directly attribute to the work that I do on LinkedIn. you know, if a previous companies that I've worked for and, you know, that's not even measuring the brand awareness. Which is really helpful when you're trying to stand out in a really crowded marketplace that we're having problems now with, you know, the old school, you know, selling tools up as effective in a COVID world, you know, customer visits or out the window trade shows are out the window events of being pushed out overseas travelers can't come here. So, you know, it's another tool that you can add in there to try and help out while we go through these pretty crazy times, we live in.
michelle-raymond:Okay. So yeah, that makes it makes good sense. So outside of work, o'clock Eastern Australian time where we can catch you and Karen on a LinkedIn live. How else can we get in contact with you? If we want to talk to you about LinkedIn or LinkedIn pages?
Mark McInnes:Hello, you can reach out to Michelle J. Raymond and I am Michelle J. Raymond for a reason. There's about a thousand Michelle Raymond's on LinkedIn. So handy tip, make sure you add your middle initial. If you have a comp a common name or come and follow good trading, go, we'd love to have, you know, people come across and see how you can use company pages to help you sell more.
michelle-raymond:I really appreciate carrying on the boss podcast to share lots of really good tips about LinkedIn company pages. Thanks for your time.
Mark McInnes:Thank you.