Quality Meat Scotland Podcast
Spanning topics including market trends, brand communications and industry development projects, the Quality Meat Scotland podcast will draw together sector experts with farmers and stakeholders to hear their views and the all-important facts about the Scottish Red Meat industry.
Quality Meat Scotland Podcast
Series 12 Episode 10 - Red Meat Industry Profile Special
This bonus podcast episode delves into the latest findings from Quality Meat Scotland's Red Meat Industry Profile 2025, highlighting record economic contributions, challenges in livestock numbers, and evolving consumer behaviours. Ian Macdonald and Abby Tong from QMS discuss key insights, including profitability pressures, retail trends, and the importance of local produce. The conversation also covers the Meeting Our Potential campaign aimed at stabilising the beef herd and enhancing the sector's resilience.
Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast