Quality Meat Scotland Podcast
Spanning topics including market trends, brand communications and industry development projects, the Quality Meat Scotland podcast will draw together sector experts with farmers and stakeholders to hear their views and the all-important facts about the Scottish Red Meat industry.
Episodes
98 episodes
Series 12 Episode 12 - Behind the Scotch Label: Stories from the Summer Campaign
In this episode of the QMS Podcast, Kate reflects on a busy month of activity, sharing key meetings, industry takeaways, and a look ahead to what’s next for QMS, including our presence at Anuga in October. Abby brings market insight, exploring ...
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Season 12
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Episode 12
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48:05
Series 12 Episode 11, Strengthening Local Processing: The Future of Private Slaughter in Scotland
In this episode, Claire interviews Jenny McKerr, who discusses her role as Private Kill Coordinator at Quality Meat Scotland. They explore the challenges facing abattoirs in Scotland, the importance of private kill for local markets, and the ne...
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Season 12
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Episode 11
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43:16
Series 12 Episode 10 - Red Meat Industry Profile Special
This bonus podcast episode delves into the latest findings from Quality Meat Scotland's Red Meat Industry Profile 2025, highlighting record economic contributions, challenges in livestock numbers, and evolving consumer behaviours. Ian Macdonald...
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Season 12
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Episode 10
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31:13
Series 12 Episode 9 - Meating Our Potential: Confidence, Collaboration and the Future of Scottish Red Meat
In this special episode, Claire is joined by Neil Wilson, Executive Director of the Institute of Auctioneers and Appraisers in Scotland (IAAS), to explore the Meating Our Potential campaign and what it means for the future of Scotland’...
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Season 12
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Episode 9
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46:11
Series 12 Episode 8 - Meating Our Potential: Unlocking Opportunity
In this podcast episode, Crawford Niven shares insights into his farming journey in central Scotland, discussing the balance between arable and cattle farming, the growth of his farm shop and butchery, and the importance of community engagement...
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56:52
Series 12 Episode 7 - Tech Meets Tradition: Inside the First BeefTech Event
In this episode, we're joined by RNAS President as we look ahead to the very first Beef Tech event, hosted on 28th May at Home Farm, Kininmonth, Peterhead – a new event showcasing innovation and technology in the beef sector.We also catc...
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Season 12
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Episode 7
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31:37
Series 12 Episode 6 - Scottish Red Meat: Policy, Challenges & Opportunities
In this month’s episode of the QMS Red Meat Podcast, we’re joined by Mairi Gougeon MSP, Cabinet Secretary for Rural Affairs, Land Reform and Islands, for an exclusive deep dive into the latest Scottish Government policies impacting the industry...
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Season 12
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Episode 6
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45:27
Series 12 Episode 5 - A Legacy of Leadership: Martin Kennedy Reflects on His Time as NFUS President
In this month’s episode of the QMS Red Meat Podcast, we catch up with Martin Kennedy to reflect on his time as President of NFU Scotland. He shares the highlights and defining moments of his presidency, offering valuable insights into the chall...
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Season 12
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Episode 5
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55:09
Series 12 Episode 4 - Building a Stronger Future: Farm Assurance and Industry Feedback
In this episode of the QMS Red Meat Podcast, we welcome James Withers, a seasoned expert in economic development, strategy, skills, public affairs, and communications. With a distinguished career in agri-food, drink, and tourism, James offers a...
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Season 12
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Episode 4
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36:53
Series 12 Episode 3 - New Year, New Toolkit: Unpacking Red Meat Myths & Market Trends for 2025
In this episode of the QMS Podcast, our host Claire Taylor is joined by a fantastic line-up of guests. First, QMS Chair, Kate Rowell provides a New Year’s update and greetings to the audience, while Iain Macdonald, QMS Market Intelligence Manag...
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Season 12
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Episode 3
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36:20
Series 12 Episode 2 - Rugby, Cows, and the Future of Agriculture: Exploring New Partnerships and Global Challenges
In this episode, we explore two exciting topics; Rugby and A World Without Cows. First, to kick off the episode, we have Sarah Millar Chief Executive of QMS reflecting on the year and the exciting work QMS has taken on.We are then joine...
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Season 12
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Episode 2
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52:37
Series 12 Episode 1 - QMS on a Global Stage: Exports & Exclusive Insights from SIAL Paris
🎉 The wait is over—Series 12 of the QMS Podcast is LIVE! 🎙️🔥 Join our new host, global agriculture commentator, Claire Taylor, as she sits down with QMS Chair, Kate Rowell to chat about her exciting time at SIAL Paris and the HRH bu...
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Season 12
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Episode 1
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42:48
Series 11 - Episode 11 - Scotch, why it's so special and why it should be the first choice
In this episode, host Jane Craigie hears what the QMS team has been up to lately, which includes attending the World Steak Challenge in Amsterdam, visiting London to explain the Scotch Beef, Scotch Lamb, and Specially Selected Pork credentials ...
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Season 11
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Episode 11
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30:13
Series 11 - Episode 10 - Turriff Show discussions and Deeside Monitor Farm learnings
At the beginning of August Turriff Show brought many people from the farming world together in North East Scotland, including Quality Meat Scotland’s Kate Rowell and Iain Macdonald, who in this podcast talk to Jane Craigie about the latest stat...
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Season 11
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Episode 10
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32:12
Series 11 - Episode 9 - Baselining carbon on Scotland's farms
In this episode, we catch up with Professor John Gilliland about the QMS/AHDB about an Environmental Baselining programme based on the success of a similar scheme in Northern Ireland. This industry-led pilot aims to recruit 170 farmers and grow...
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28:06
Series 11 - Episode 8 - Highland Show highlights & sourcing Scotch
Working with farmers and influencing policy is key for QMS. In this episode Kate Rowell explains how QMS is doing this important work alongside other industry stakeholders and Scotch farming ambassadors, to promote the Scotch red meat sector.&n...
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Season 11
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Episode 8
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38:27
Series 11 - Episode 7 - Grass, Farmstrong Scotland & market outlook
In this episode, we speak to John Ritchie about grassland management - he's very inspiring and infectiously enthusiastic! Also to Alix Ritchie about Farmstrong Scotland and the events coming up in their calendar for farmers and crofters to join...
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Season 11
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Episode 7
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33:35
Series 11 - Episode 6 - Pork sector investment & market outlook
In this episode, we speak to Wayne Godfrey, Chief Executive of Brown Brothers, about their vision to add £100 million in retail sales of Specially Selected Pork via the family’s investment in the Brechin processing facility. Iain M...
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Season 11
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Episode 6
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29:19
Series 11 - Episode 5 - Growing red meat opportunities
In this episode we look at developing red meat markets in Scotland, the wider UK and internationally. Guests are Tom Gibson, QMS's Business Development Director and Emma Heath, who is the new Marketing Director at QMS. Tom talks athroug...
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Season 11
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Episode 5
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45:02
Series 11 - Episode 4 - Celebrating Scotland's Pork after 'Porktober'
This episode is all about pork, following the successful month of 'Porktober', during October, when QMS, and butchers all over Scotland, celebrated Scotland's pig farmers and Specially Selected Pork.Conversations are with Bruce McConach...
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Season 11
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Episode 4
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25:02
Series 11 - Episode 3 - Red meat in schools
Ensuring Scotland's school children know where their food comes from, and the nutrition it offers, is part of the role for QMS Health and Education Managers, Jen Robertson and Alix Ritchie, who promote Scotch Beef, Lamb and Specially Sele...
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Season 11
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Episode 3
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28:35
Series 11, Episode 2 - Scotland, the choice for premium red meat.
QMS Chief Executive, Sarah Millar and QMS board Chair, Kate Rowell, explain the three key pillars of QMS’s five-year strategy - provenance, profitability and productivity, planning and place, and what getting this right means to Scotland’s red ...
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Season 11
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Episode 2
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30:22
Series 11, Episode 1 - Love Meat Tender
In this episode, the conversation focuses on meat eating quality. The discussions are with Bruce McConachie, QMS's Head of Industry Development and Dan Gilmour, a third generation butcher from East Lothian. For the red me...
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Season 11
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Episode 1
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31:52