Quality Meat Scotland Podcast
Spanning topics including market trends, brand communications and industry development projects, the Quality Meat Scotland podcast will draw together sector experts with farmers and stakeholders to hear their views and the all-important facts about the Scottish Red Meat industry.
Quality Meat Scotland Podcast
Series 12 Episode 15 - Evolving Standards, Strengthening Trust
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This episode dives into the latest updates to the QMS Cattle & Sheep Assurance Scheme, what’s changing, why it matters, and how it strengthens both farmer practicality and consumer trust. With insights from farmer and QMS board member Niall Jeffrey and Kathryn Kerr, Head of Brands Integrity, we explore how collaboration and clarity are shaping the next 35 years of assurance.
Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast