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Marketing Connected
Should financial influencer content be held to a higher ethical standard?
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The Monetary Authority of Singapore (MAS) has received eight complaints against financial influencers ("finfluencers") in 2025, an increase from the average of five complaints per year in the last five years.
MAS said that by and large, finfluencers help create awareness of products and services offered by financial institutions and some play a role in promoting financial literacy. However, they must do so responsibly and must not veer into providing financial advice, which is a regulated activity.
What are industry experts saying about this? Find out more in this episode.
This analysis piece was written by: Dhanya Vimalan