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Marketing Connected
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Episodes
150 episodes
In Conversation | Managing crises beyond the courtroom
In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communications in Singapore.
Content360 MY: Why instinct still beats data in marketing
For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with.Loob Holding is well ...
Why the HK–SG brand story is stronger together
The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is being challenged by a new reality. While Hong Kong and Singapore are often seen as com...
In Conversation | IKEA Singapore on why awareness must be earned, consistently
How does a global retail giant stay relevant in a mature market such as Singapore? In this episode of In Conversation, we sit down with Michael la Cour to discuss why IKEA believes it must “consistently deserve” consumer awareness.
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In Conversation | Singapore’s arts scene wants your attention
On this episode of Marketing Connected’s In Conversation, Lynette Pang shares how Singapore is reshaping perceptions of itself as more than just a business hub, by making the arts part of everyday life. From public performances and...
In Conversation | How Airwallex channels sports energy into B2B impact
In this episode of In Conversation, Jon Stona, VP of global marketing at Airwallex, shares how challenger brands can rethink B2B marketing. Drawing from his experience at Google and Stripe, he unpacks why fundamentals stil...
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Hashtags aren't dead, they're just on 'life support'
Once the backbone of content discovery, hashtags have been quietly pushed to the margins as platforms evolve into systems that understand content without needing to be told what it is. What’s replacing them isn’t another tactic, it...
In Conversation | Are we forgetting what makes marketing work?
Lex Bradshaw-Zanger, chief marketing and digital officer, SAPMENA at L'Oréal Groupe, joins Marketing Connected to unpack what it really takes to lead across 13 timezones.In this "In Conversation" episode, Lex shares why Southea...
Agency Agenda | VaynerMedia's Marcus Krzastek on AI, media, and creative convergence
On this latest episode of “Agency Agenda”, Marcus Krzastek, international president of VaynerMedia, shares his journey from project manager to global leadership alongside Gary Vaynerchuk. He discusses the evolving nature of talent, and how AI i...
Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand
In this episode of Agency Agenda, Lara Hussein, CEO and founding partner of M+C Saatchi KARSA, shares the story behind the agency’s shift to full local ownership and its rebrand. She unpacks the meaning of “KARSA”, and how it reflects the agenc...
Agency Agenda | TSLA’s Eunice Tan on doing the best work of their careers
In this episode of Agency Agenda, Eunice Tan, group CEO of The Secret Little Agency (TSLA), shares her take on what bold creativity really means for the agency. Moving beyond hype-driven campaigns, she explains why long-term brand building and ...
Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser
In this episode of Agency Agenda, Peter de Kretser, founder and CEO of GO Communications, unpacks the agency’s journey in Malaysia and beyond. He shares why storytelling remains at the heart of PR, even in an AI-driven world, and how GO is buil...
Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year
In this episode of Agency Agenda, Anish Daryani, CEO of Moonfolks, shares the thinking behind the agency’s rebranding, and upcoming regional expansion into Vietnam and Brunei. He also reflects on his entrepreneurial journey, how Vi...
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Agency Agenda | Burson APAC’s HS Chung on resetting culture for the future
In this episode of Agency Agenda, HS Chung, APAC CEO of Burson, shares how she is building a unified, future-ready agency following its recent merger. She dives into the importance of creating a new culture, not holding onto legacy ways of work...
Agency Agenda | Arshan Saha on navigating change and transformation
In this episode of "Agency Agenda", Arshan Saha, outgoing CEO of WPP Media Singapore and Malaysia, shares how he navigated transformation amid industry-wide change.From organisational shifts and client expectations to AI’s role in drivi...
Agency Agenda | Tony Harradine outlines Omnicom Media APAC's post-deal plan
As Omnicom Media settles into its new reality following the landmark acquisition of Interpublic Group (IPG), Asia Pacific CEO Tony Harradine is focused on one thing, and that is giving the business clarity and momentum for what comes next...
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Women Who Lead | Redefining Asian fashion leadership
In this episode of Marketing Connected's "Women Who Lead", released in conjunction with International Women's Day 2026, Dione Song shares her journey from marketer to CEO of Love, Bonito. She reflects on bold brand decisions, champi...
Women Who Lead | Carving a path in tech
In this episode of Marketing Connected's "Women Who Lead" series released in conjunction with International Women's Day 2026, Renee Stopps, regional sales director for partner sales, Microsoft Advertising, opens up about navigating leadership a...
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Women Who Lead | Building inclusive agencies
In this episode of Marketing Connected's "Women Who Lead", released in conjunction with International Women's Day 2026, Naiyen Wang, managing director for Southeast Asia at We Are Social, reflects on stepping into leadership while raising young...
Women Who Lead | Rewriting women's health through entrepreneurship
In this episode of Marketing Connected's "Women Who Lead", Anna Haotanto shares her journey as a serial entrepreneur and investor, diving into the realities of building businesses across Asia while championing women’s health. She d...
Women Who Lead | Embracing leadership despite self doubt
In this episode of Women Who Lead, we sit down with Lina Marican, regional managing director of Mutant Communications, for an honest conversation on leadership, self-doubt, and growth. She reflects on navigating imposter syndrome, ...
We've launched our inaugural Content360 Awards!
Happening on 22 April 2026, on day one of our two-day Content360 Conference, MARKETING-INTERACTIVE's inaugural Content360 Awards kicks off with 10 categories for content marketing. Find out what Content360 Awards is all about from ...
Loyalty marketing gets cute with plushie strategy
As we head into 2026, the trend of using plushies as an extension of a brand long past purchase, doesn't seem to be slowing down. While some might pass off the initiatives as just "cute", others such as McDonald's Singapore are using plushies n...
PR Asia SG: Turning a crisis into a 'money can't buy' reach
In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.” From immediate media presence to embracing social plat...
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How marketers can score in the zero-click search era
AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging om...
